this post was submitted on 21 Apr 2025
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I keep seeing posts mentioning this phenomenon more and more often.

For instance:

More and more men are being sucked into parts of the internet that circulate misogynist content, leaving their families to deal with the wreckage

'Andrew Tate phenomena' surges in schools - with boys refusing to talk to female teacher

Like, why? Why now? Why even? I really wish I had a time machine where I could go to the future and ask them what the general reasons were for this social development. But I feel like I'm looking for the specific thorn on a cactus that popped my balloon.

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[–] [email protected] 4 points 1 hour ago (1 children)

Kids are being exposed early to social media, the boys watch "stuff for men" and learn "how a man should be". With that and the help of algorithms, what other out come could someone expect?

[–] [email protected] 1 points 40 minutes ago

Not just the kids. The kids who were exposed to this stuff way back now have kids. It's generational now.

[–] [email protected] 6 points 2 hours ago* (last edited 2 hours ago)

I've been thinking about this a lot lately and I'd abstract it to "losers in a shameless culture".

Generally our society would have time to correct itself and face saving would be important enough to contain the losers in their own circles. However the current western culture is completely shameless and incredibly fast meaning that being a loser is kinda ok and easily justifiable. This leads to a bunch of losers getting together and cognitive dissonance themselves into some sort of dumb pointless ideology that's wouldn't be sustainable otherwise. Add money into the mix and you've got yourself real growth.

I lived in Japan for a while and still come back there every now and then and its such a good illustration of this concept. It's an extreme face saving culture. So you have this Tate-like world of Japanese incels hiding under internet anonymity but if you are not Japanese you will never see this because the losers are contained as they'd never dare to display themselves in public.

That being said, I'm quite optimistic and I think cancel culture and western face will come back from the current slump and restore some balance eventually.

[–] [email protected] 9 points 2 hours ago

I could be wrong but I think it's the end result of hyper-competitive free market capitalism and social media algorithms that boost outrage content. The rise of neoliberalism and globalization in the 90s led to a rise in high-paying executive positions in the corporate world. Just one problem: there's only a finite amount of those positions to go around. This creates a environment of competition and many don't make the cut. Business education is expensive and connections are hard to come by. This left many talented men unable to unable to get not even decent paying, let alone high-paying, jobs that would allow to advance in life.

The rise of mainstream social media platforms in the 2010s also gave a voice to misogynistic and reactionary content. Men who wouldn't have been exposed to such content otherwise were now inundated with creators telling them (falsely) that the world was against them. At first, it wasn't much of a problem. Take fitness Youtube for example. It was mostly educational content about things like growing a certain muscle group and increasing one's 1RPM. Think of guys like Scooby1961 and Scott Herman. Rarely was there outrage content associated with fitness content. Guys like the Hodge Twins and the more overtly right-wing Golden One were the rare exemptions. Little did we know that the rare exemptions would be the progenitors of the 'manosphere' (i hate that term). Sometime during the late 2010s and early 2020s (I forget we're halfway into the decade), 'gym bro' content merged with reactionary content. This meant that any guy who was looking for content to help them with their physical health and physique were suddenly recommend videos by the likes of Jordan Peterson and Joe Rogan. Couple this with my previous paragraph, a decrease in critical thinking skills and media literacy and you have a perfect (shit-)storm.

There were also two smaller factors: Gamergate and increased mobility of women in Western, liberal democracies.

I'm not to rehash the entire history of Gamergate here but, needless to say, it brought out a lot of ugly characters. Carl Benjamin, Rageaholic and Thunderf00t being prime example. Bogus yet widely believed conspiracy theories like Cultural Marxism were touted as being responsible for all of society's ills.

As for women's increased mobility, this actually predates the internet. Women were taking birth control, pursing education and careers, having more causal sex and thus were less focused on domestic affairs and institutions like the church or the mosque. But with the rise of misogynistic/sexist and anti-feminist voices online, women's freedoms were caught in the crosshairs.

Ultimately, you have to remember that Andrew Tate and his ilk insert themselves into otherwise innocuous content (gaming, fitness, self-improvement, etc.) and exploit a volatile time in our shared history. They want to create an environment of discontent. They want us direct our anger and disillusionment to the wrong target. Whether they're true believers of their own output and simply grifting, I don't know but it's had devastating consequences.

[–] [email protected] 6 points 2 hours ago

Insecurity exacerbated by the rise of social media. It's really easy for impressionable teens (not just them, but they are the most vulnerable group) to be affected directly by the consequences of social media. Toxic masculinity allows them to fall into the andrew tate trap because it tells them that this is the easy solution to the insecurities they face. I'd argue covid also made this problem worse as well

[–] [email protected] 8 points 3 hours ago

Who else is talking to them?

[–] [email protected] 15 points 4 hours ago (1 children)

The Innuendo Studios series' on YouTube Alt-Right Playbook and Why Are You So Angry especially illustrate this well and I highly recommend watching. It's very similar to what happened during gamergate. A lot of men who are frustrated are misled by these reactionary campaigns. Just like everyone else, they face the struggles of patriarchy, toxic masculinity, capitalism, etc. But Andrew Tate tells them it's not their fault, and reassures their insecurities that they're good guys, and tells them that the problem is women.

[–] [email protected] 6 points 4 hours ago* (last edited 4 hours ago)

While simultaneously saying casual sex with women means you're a gay dude.

Edit: love how there are Tate fanboys on Lemmy! Lol, y'all are so pathetic it's funny. YourBoosMeanNothing.gif

[–] [email protected] 9 points 4 hours ago (1 children)

Because they're lonely, aimless and disenfranchised

[–] [email protected] 3 points 1 hour ago

Nah, they're not victims.

[–] [email protected] 3 points 3 hours ago* (last edited 3 hours ago)

Because hes alpha and fucks

/s

[–] [email protected] 7 points 5 hours ago* (last edited 4 hours ago) (1 children)

Were you not young before/after the start of the internet? Not trying to be snarky, it's more trying to understand perspective.

I could have been MAGA, no question. Here's my anecdote: (edit: too lazy to correct so please don't pay close attention to the tense of my words here, I was partially speaking from the perspective of being a kid again but I didn't stay consistent)

  • been a loner irl. Not that many friends
  • most of my friends are online
  • most of my friends say offensive stuff and while I don't really mean things (at first) I want to fit in
  • this can spiral pretty easily with a bunch of kids. And it did. I've said my fair share of atrocious things online that I wish I could take back
  • as a youngster, 20+ years ago, as a loner/nerd if I'm not playing games, I'm (probably) watching YouTube or anime. Rarely hangin with friends
  • now as someone who's book smart(well, on some things, ofc), but especially at this point has absolutely 0 like street smarts & real people skills? Hooked into conspiracies.

I grew up in a diverse area, so I've really never believed in racist stuff. Those kind of conspiracies I used to just handwave the racism stuff away cause it wasn't the important stuff to me that I did kind of believe in. I literally even used to watch some of Alex Jones conspiracy videos.

Really easy to get lost in this crap as a teenager alone at 4am.

Like I said I grew up in a diverse area, and in one of my first real relationships, I got a lot of pushback about certain things (I was kinda blue lives matter for a bit for example) and when that ended, one of the big things I took from it was I wanted to be a more accepting person, and I've been an increasingly-raging leftist ever since.

With the rising loneliness epidemic (which actually extends to both genders - EVERYONE is increasingly isolated) I can only imagine this sort of story is increasingly common. And not everyone comes to the same conclusions about wanting to be more accepting, etc.

I was very lucky to go through those experiences and learn what I did from it. There's probably another universe where I instead got increasingly angry & further into all those things - from the cruel & crass words to the conspiracies - and am wearing a red hat

🤮🤮 at the thought of that

[–] [email protected] 3 points 4 hours ago (2 children)

I feel the same way. I find it near miraculous I didn't fall into the trap that's being sold to young men these days.

I'm hesitant to share too much of my own story, but it makes me feel real sympathy for the guys being ridiculed for following Tate and such. I know the leaders are garbage, but its hard to not feel attacked when I hear the general internet lashing out at the followers for being ensnared.

I know what its like to be young and dumb, to be told you have so much potential, but then to also feel direction-less and like a loser.

I know the leaders are charlatans that are selling snake oil...but I don't know what to tell these guys to get them unhooked from that crowd.

[–] [email protected] 1 points 2 hours ago

I was absolutely on a version of the alt-right pipeline a decade ago. I was raised by far-right, Mike Johnson-style "Christians," so I was already pretty far down that path before I was drawn into any pipeline.

Luckily, I ended up on a weird libertarian branch of the pipeline (LearnLiberty rather than Prager U), and somehow the YouTube algorithm steered me into Veritasium's content on climate change, and clips from Adam Ruins Everything. It sounds a bit crazy, but those things started opening my eyes and expanding my worldview. Probably didn't hurt that my favorite TV show at the time was Leverage, which had plenty of its own anti-corporate-grifting themes.

Eventually, I realized that the Libertarian utopia doesn't work because greed is an unlimited resource, and that makes regulation important.

Of course, there were other things that helped me escape my upbringing and the alt-right pipeline during gamergate (I wasn't into gaming at the time, so that probably helped), but looking back and seeing how easily I could have ended up being a January 6 insurrectionist. I'm so thankful for all the little things that nudged me out of that worldview, and helped me see reality.

I wish there was an easy way to show young guys that the people they are listening to are liars and grifters who are manipulating young men into believing that their real pain is somehow the fault of women. But if I look at my own journey, it was a thousand little nudges. I didn't change overnight, but there was a day during the 2016 election cycle that I remember realizing that even though I had spent almost 8 years despising Obama, that he had been an alright president - especially compared to the Republican nominee, Trump.

[–] [email protected] 1 points 3 hours ago

Haha I tried to be.. mostly vague

I'm not sure either. It's really hard for me to come up with things since it took a breakup for me to WANT to change, and of course I'm lucky that it's for the positive.

I really hope it doesn't take such powerful inciting incidents for a significant portion of them to change how they feel.

[–] [email protected] 4 points 4 hours ago* (last edited 4 hours ago)

This is an opinion from someone who used to work as a children's teacher after college in 2016:

We socialize our young men in spaces that only promote competition; sports, gaming circles, schools. The way that they interact with other children and the world in turn is one of competition and selfishness.

The way our modern families are structured give less freedom to our children to find meaningful friendships with boys and girls. social relationships have become more distanced, not just because of the internet. It's just the rapid pace in which we live today.

They come in contact with porn at very young ages, some of them way before building meaningful friendships or relationships with girls. Pornography is a very cold and blunt product; It has a tendency to skew perceptions of what sentimental relationships are and it creates distorted expectations for sex. It gets worse for young generations that find it difficult to distinguish reality from fiction. I've talked to young men who only see relationships and sex from the filters of pornography and this is very concerning. To make matters worst. A lot of adults also have this optic. Middle aged men that have very little experiences with committed relationships friendly or intimate and pass down their skewed point of view to younger generations.

Our social media and political discourse promote atomization and alienation; it is easier to find things you disagree with other people than things in common. This was made by design. Division creates a passionate voters and consumers. young men and women are in the crossfire.

With this in mind; It is very profitable to become a social media grifter like Andrew Tate, Joe Rogan, Jordan Peterson and so on. There is a large market for easy answers that take the blame elsewhere. I also feel these grifters find funding easily. I don't think internet misogyny is at all grassroots, but there are a lot of right wing thinktanks and foundations that move money to boost voices that create this type of division. It's not new and young men are particularly susceptible in a time with so much economical uncertainty because society tends to put a lot of expectations on them.

Countries that avoid to regulate their media are very susceptible to astroturfed political division. And when dealing with propaganda, adolescents are an ideal target. It turns out you tube and social media did not bring us a golden era of democratized education but instead an easy access to our children by malignant actors. And in countries like the US where any type of media regulation is considered "doing a comulism" attacking children with propaganda is a feature of the system, not a bug.

[–] [email protected] 2 points 4 hours ago* (last edited 4 hours ago)

Unimpressive men who have exhausted all other ways to gain social status except by force, resort to forcibly gaining status.

[–] [email protected] 9 points 8 hours ago

It's not complicated. They're horny and frustrated that they can't get a woman to be interested in them. Tate tells them it's not their fault and that the blame lies with women and society, allowing them to not feel shitty about themselves or make any effort to improve.

[–] [email protected] 17 points 11 hours ago

It's a combination of them being young and dumb, but also being brought up mind-fucked by social media from the beginning of their lives.

[–] [email protected] 21 points 12 hours ago* (last edited 12 hours ago) (1 children)

The algorithm pushes them that direction.

On YouTube I'm constantly one video away from "owning the woke libs" content because I turned my view history off.

[–] [email protected] 13 points 10 hours ago (1 children)

Yo the second I turned off personalized ads I got so many ads for erectile dysfunction medication. It felt like they were trying to embarrass me into turning personalized ads back on.

[–] [email protected] 5 points 8 hours ago

That's both funny and very insulting.

[–] [email protected] 1 points 6 hours ago

My guess is that the internet connects them to like minded misogynists, then it’s just a big women hating circle jerk that perpetuates the reason they got into it in the first place: women dislike them, because they are misogynists.

[–] [email protected] 14 points 12 hours ago (3 children)

I think its because, to an extent, masculinity has been villainized, and people who are masculine (in appearance, identity or desire to be traditionally masculine) naturally look for people that pretend to value them.

This combined with reduction or even removal of shop classes, reduced PE, recess and physical activities in school, female teachers now far outnumbering male teachers, and strict attitude towards typical male behavior can easily build a huge amount of resentment in young men. Most public schools now are heavily tailored towards female students.

Doing normal boy stuff, like roughing each other up and messing with your friends got me and other boys detention, and it felt extremely unfair.

[–] [email protected] 1 points 1 hour ago

Doing normal boy stuff, like roughing each other up and messing with your friends got me and other boys detention, and it felt extremely unfair.

I'm sure it did.

Bullies always feel victimized when anyone stops them.

[–] [email protected] 4 points 8 hours ago* (last edited 7 hours ago)

What you consider masculine or feminine behavior is mostly socially constructed.

There are these myths that only men where hunters while women where only gatherers, which turn out to be false. Women and men both hunted and gathered. Link

IMO, the real issue is that current society places to much attention to gender roles, and for men it is done it in a way that makes it difficult and contradictory for young men to find their place: "You are a 'man', and you have to behave this specific way, however if you do that you are bad and will have trouble finding a partner. However if you do not behave like a 'man', you are weird."

The conservative gender roles don't only hurt women, they hurt men as well. And dating and finding a good partner sucks for everyone.

[–] [email protected] 1 points 8 hours ago

Most public schools now are heavily tailored towards female students

Schooling has become overly feminized to the detriment of boys. Graduation rates are the very clear proof

[–] [email protected] 18 points 13 hours ago (1 children)

The algorithms in social media, media platforms, and search engines are all designed to keep users engaged so that ad revenue can be generated and user data can be harvested.

Adding to that, a lot of these misogynistic creators leverage predatory practices that manipulate marginalized people into sycophantcy.

When this and other factors come together, we wind up with mindless drones which are easily manipulated, constantly angry, and always searching for a way to "get back" at those that who marginalized them.

[–] [email protected] 3 points 12 hours ago

This explains MAGA

[–] [email protected] 6 points 12 hours ago (1 children)

Social medias thrive on engagement, and controversial content is king of engagement.

So social medias companies push content like Andrew Tate and co because it makes them money and they don't care about anything else.

Young people are impressionable, and they get pushed that crap over and over.

If everyday of your life you get told that women are just baby factories, you will eventually start to believe it, some sooner than others.

[–] [email protected] 1 points 5 hours ago

Social media algorithms create filter bubbles that limit your perception of the full world. The algorithm changes the "high" it creates to keep you interacting with it as long as possible. If social media algorithms were real life drugs they would be considered the most dangerous of all because of their psychological toll.

[–] [email protected] 53 points 19 hours ago (1 children)

From around 2022 until just recently YouTube Shorts was heavily pushing Tate on me (an almost 50 year old man).

No matter how many times I disliked and/or blocked the poster, the YouTube algorithm just kept throwing more Tate at me. I don't know what I did to make YouTube think I'd be interested in that clown.

On the plus side, it made me a lot more aware of what's going on, hence my efforts to get Google out of my life. I can spot someone trying to manipulate me, but I have young sons who might not.

[–] [email protected] 16 points 18 hours ago

Thanks for protecting your sons from that shit

[–] [email protected] 20 points 17 hours ago (1 children)

That's what happen when identity politics mark a group as less important and the enemy.

It happens when right wing do identity politics an the marginalized minorities group together against it.

Left wing for some reason decided to use exactly the same strategy as the right wing and took identity politics as a way to do politics and they are having exactly the same result. The "marginalized" identity turned against them.

Surprised Pikachu face.

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[–] [email protected] 13 points 17 hours ago (1 children)

Because positive masculinity doesn't get clicks like toxic masculinity does, sadly. No shortage of examples of the latter, but there just aren't enough examples of healthy manhood out there to learn from, or at least not enough ones in the algorithms.

What's worse, in so many cases it's assumed that positive masculinity just means being receptive, sensitive, collaborative and being connected with others. These are qualities that are typically associated with women, and a lot of guys shun anything that might make them "look like a woman". Then it's assumed, more or less, that you'll need to be more like a woman in order to not be toxic.

Obviously not true, but this leaves young men in a vacuum. So they fail to live up to their potential, plus they lose out on relationships, are isolated from their peers who could steer them in a better direction, and are without a secure sense of self.

So, in come the Andrew Tates of the world to give them a seemingly easier and better way to cope. Sure, they're told they're special, but then they're fed the notions like "might is right", that there are only winners and losers in this world, and to "get the prom queen". Not wanting to miss out on this is incredibly enticing for these young men, so the manosphere sucks them right in.

It's gotta so, so much deeper than just changing the messaging. Positive male role models and helping young men understand who they are, creating healthy examples of masculinity that are both manly and positive, can make a difference. Without that, the far-right black hole that is the manosphere is going to keep getting more young men trapped in it.

[–] [email protected] 4 points 13 hours ago* (last edited 13 hours ago)

I think at the root of it all is a far broader phenomenon than that which is far from gender specific.

In simple terms: quiet confidence doesn't stand-out in "loud" environments were people's attention is being sought by countless other people, especially for people who aren't sophisticated and lived enough to recognize and value it, and the vast majority young people are such people as are (or so it seems to me at times) a large minority or even a majority of supposedly adults.

Putting it in another way, both quiet confident people are nowhere as invested into shaping the opinions of others as to spend most of their time "shouting" (and by "shouting" I mean all the ways people try and project and impression onto others, not just speaking loudly, so for example how some people always dress to impress rather than dress for themselves) and unsophisticated people are drawn to "loudness" rather than more subtle elements of how others talk, dress, make choices and act.

This stuff is behind phenomenons like Influencers, Celebrity Culture, Populist Politicians and so on, which has been pushed very hard in Western Culture for decades now.

So loud toxic masculinity posers with lots of exposure in the News Media (with the well known "Halo Effect" that people who are talked about a lot are perceived by others as important even when most of the talking about them is saying negative things) will get the attention of and influence emotional, social and/or intellectual simpletons.

[–] [email protected] 61 points 22 hours ago (2 children)

Young men have problems in their lives, like everyone else does, maybe less, maybe more than other groups in society but that does not matter because for them it's the most vivid problems. He talks to specifically them and their problems.

I don't know how the media in your country sounds*, but here every time there is an issue discussed it tends to be: women, minorites, whatever have a problem, men are the problem.

If the mainstream does not talk about young men's issues, you will hand over the attention of young men to someone who does.

*In a news article, or a political speech try switching the word man/woman black/white immigrant etc for their opposite. Some of them sound absolutely absurd when you do.

[–] [email protected] 2 points 5 hours ago* (last edited 4 hours ago)

every time there is an issue discussed it tends to be: women, minorites, whatever have a problem, men are the problem.

This can't be overstated. There are a lot of loud misandrists posing as feminists, broadly painting men as The Problem just for being men. Speaking up is automatically condemned as condescension, sitting comfortably is encroaching on women's space, striking up conversation is harassment, glancing at someone in the gym is sexual assault, a drunk hookup is rape.

Of course, there are problematic men who are guilty of these accusations, but the majority are normal people being baselessly lumped in with actual offenders for no other reason than being male. Women get unwavering support for just being women, men get trashed for just being men. That by itself is demoralizing.

Then you combine that with the fact that a large percentage of women want an assertive "manly" man. The boys who err on the side of respectfulness watch the aggressive dudebros succeed sexually and romantically where they fail.

If respect loses to toxic masculinity so often, then it's only reasonable to think that maybe the guys pushing toxic masculinity know what they're talking about. And if they're going to be demonized for being men anyway, they might as well live up to the condemnation and at least get something out of it.

Edit: let me specify, I don't find Tate compelling, I'm only speaking of the mental state that would bring young men into his influence.

[–] [email protected] 0 points 4 hours ago* (last edited 4 hours ago)

"women minorities whatever" ???

did you not know that racial minorities can be men or is this a dog whistle for "white male persecution"?

why not just say "women have a problem, men are a problem"? too on the nose, too obvious? yes misogyny is a problem. but if you're trying to speak to the importance of male issues, you gotta stay focused

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