this post was submitted on 21 Apr 2025
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I keep seeing posts mentioning this phenomenon more and more often.

For instance:

More and more men are being sucked into parts of the internet that circulate misogynist content, leaving their families to deal with the wreckage

'Andrew Tate phenomena' surges in schools - with boys refusing to talk to female teacher

Like, why? Why now? Why even? I really wish I had a time machine where I could go to the future and ask them what the general reasons were for this social development. But I feel like I'm looking for the specific thorn on a cactus that popped my balloon.

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[–] [email protected] 0 points 23 minutes ago

My guess is that the internet connects them to like minded misogynists, then it’s just a big women hating circle jerk that perpetuates the reason they got into it in the first place: women dislike them, because they are misogynists.

[–] [email protected] 2 points 2 hours ago

It's not complicated. They're horny and frustrated that they can't get a woman to be interested in them. Tate tells them it's not their fault and that the blame lies with women and society, allowing them to not feel shitty about themselves or make any effort to improve.

[–] [email protected] 12 points 5 hours ago

It's a combination of them being young and dumb, but also being brought up mind-fucked by social media from the beginning of their lives.

[–] [email protected] 16 points 6 hours ago* (last edited 6 hours ago) (1 children)

The algorithm pushes them that direction.

On YouTube I'm constantly one video away from "owning the woke libs" content because I turned my view history off.

[–] [email protected] 8 points 4 hours ago (1 children)

Yo the second I turned off personalized ads I got so many ads for erectile dysfunction medication. It felt like they were trying to embarrass me into turning personalized ads back on.

[–] [email protected] 3 points 2 hours ago

That's both funny and very insulting.

[–] [email protected] 13 points 6 hours ago (2 children)

I think its because, to an extent, masculinity has been villainized, and people who are masculine (in appearance, identity or desire to be traditionally masculine) naturally look for people that pretend to value them.

This combined with reduction or even removal of shop classes, reduced PE, recess and physical activities in school, female teachers now far outnumbering male teachers, and strict attitude towards typical male behavior can easily build a huge amount of resentment in young men. Most public schools now are heavily tailored towards female students.

Doing normal boy stuff, like roughing each other up and messing with your friends got me and other boys detention, and it felt extremely unfair.

[–] [email protected] 1 points 2 hours ago* (last edited 2 hours ago)

What you consider masculine or feminine behavior is mostly socially constructed.

There are these myths that only men where hunters while women where only gatherers, which turn out to be false. Women and men both hunted and gathered. Link

IMO, the real issue is that current society places to much attention to gender roles, and for men it is done it in a way that makes it difficult and contradictory for young men to find their place: "You are a 'man', and you have to behave this specific way, however if you do that you are bad and will have trouble finding a partner. However if you do not behave like a 'man', you are weird."

The conservative gender roles don't only hurt women, they hurt men as well. And dating and finding a good partner sucks for everyone.

[–] [email protected] 3 points 2 hours ago

Most public schools now are heavily tailored towards female students

Schooling has become overly feminized to the detriment of boys. Graduation rates are the very clear proof

[–] [email protected] 15 points 7 hours ago (1 children)

The algorithms in social media, media platforms, and search engines are all designed to keep users engaged so that ad revenue can be generated and user data can be harvested.

Adding to that, a lot of these misogynistic creators leverage predatory practices that manipulate marginalized people into sycophantcy.

When this and other factors come together, we wind up with mindless drones which are easily manipulated, constantly angry, and always searching for a way to "get back" at those that who marginalized them.

[–] [email protected] 1 points 7 hours ago

This explains MAGA

[–] [email protected] 4 points 6 hours ago

Social medias thrive on engagement, and controversial content is king of engagement.

So social medias companies push content like Andrew Tate and co because it makes them money and they don't care about anything else.

Young people are impressionable, and they get pushed that crap over and over.

If everyday of your life you get told that women are just baby factories, you will eventually start to believe it, some sooner than others.

[–] [email protected] 48 points 13 hours ago (1 children)

From around 2022 until just recently YouTube Shorts was heavily pushing Tate on me (an almost 50 year old man).

No matter how many times I disliked and/or blocked the poster, the YouTube algorithm just kept throwing more Tate at me. I don't know what I did to make YouTube think I'd be interested in that clown.

On the plus side, it made me a lot more aware of what's going on, hence my efforts to get Google out of my life. I can spot someone trying to manipulate me, but I have young sons who might not.

[–] [email protected] 16 points 12 hours ago

Thanks for protecting your sons from that shit

[–] [email protected] 2 points 6 hours ago* (last edited 6 hours ago)

I really wish I had a time machine where I could go to the future and ask them what the general reasons were for this social development.

I think I had this exact thought yesterday. In the past, there's been hints that appear within just a few months if you're looking.

Most of the explanations posted aren't very convincing. If it's just a daddy figure or toxic masculinity or just personal affirmation that's not new and should have applied all along. The YouTube algorithm could be part of it, but then you just get a question about why the YouTube algorithm was pushing that.

A random theory, just based on something I read recently: looksmaxxing is becoming a big thing, which is itself a sign of equality in that the burden for being attractive is now going both ways. Paradoxically, the new cohort of men with body image issues is very vulnerable to radicalisation by the manosphere.

It'd be kind of surprising if that was the whole thing, though...

[–] [email protected] 18 points 11 hours ago (1 children)

That's what happen when identity politics mark a group as less important and the enemy.

It happens when right wing do identity politics an the marginalized minorities group together against it.

Left wing for some reason decided to use exactly the same strategy as the right wing and took identity politics as a way to do politics and they are having exactly the same result. The "marginalized" identity turned against them.

Surprised Pikachu face.

[–] [email protected] 5 points 11 hours ago
[–] [email protected] 1 points 6 hours ago

I blame the algorithms. This shit is oushed in front of impressionable young men's faces by most social media algorithms because it drives (toxic) engagement. Others have already described why it's appealing.

This shit has always existed but it's given a soap box because corporate wants number to go up, and sadly parents these days leave parenting up to social media so they don't teach them that these views are abhorrent.

[–] [email protected] 12 points 11 hours ago (1 children)

Because positive masculinity doesn't get clicks like toxic masculinity does, sadly. No shortage of examples of the latter, but there just aren't enough examples of healthy manhood out there to learn from, or at least not enough ones in the algorithms.

What's worse, in so many cases it's assumed that positive masculinity just means being receptive, sensitive, collaborative and being connected with others. These are qualities that are typically associated with women, and a lot of guys shun anything that might make them "look like a woman". Then it's assumed, more or less, that you'll need to be more like a woman in order to not be toxic.

Obviously not true, but this leaves young men in a vacuum. So they fail to live up to their potential, plus they lose out on relationships, are isolated from their peers who could steer them in a better direction, and are without a secure sense of self.

So, in come the Andrew Tates of the world to give them a seemingly easier and better way to cope. Sure, they're told they're special, but then they're fed the notions like "might is right", that there are only winners and losers in this world, and to "get the prom queen". Not wanting to miss out on this is incredibly enticing for these young men, so the manosphere sucks them right in.

It's gotta so, so much deeper than just changing the messaging. Positive male role models and helping young men understand who they are, creating healthy examples of masculinity that are both manly and positive, can make a difference. Without that, the far-right black hole that is the manosphere is going to keep getting more young men trapped in it.

[–] [email protected] 4 points 7 hours ago* (last edited 7 hours ago)

I think at the root of it all is a far broader phenomenon than that which is far from gender specific.

In simple terms: quiet confidence doesn't stand-out in "loud" environments were people's attention is being sought by countless other people, especially for people who aren't sophisticated and lived enough to recognize and value it, and the vast majority young people are such people as are (or so it seems to me at times) a large minority or even a majority of supposedly adults.

Putting it in another way, both quiet confident people are nowhere as invested into shaping the opinions of others as to spend most of their time "shouting" (and by "shouting" I mean all the ways people try and project and impression onto others, not just speaking loudly, so for example how some people always dress to impress rather than dress for themselves) and unsophisticated people are drawn to "loudness" rather than more subtle elements of how others talk, dress, make choices and act.

This stuff is behind phenomenons like Influencers, Celebrity Culture, Populist Politicians and so on, which has been pushed very hard in Western Culture for decades now.

So loud toxic masculinity posers with lots of exposure in the News Media (with the well known "Halo Effect" that people who are talked about a lot are perceived by others as important even when most of the talking about them is saying negative things) will get the attention of and influence emotional, social and/or intellectual simpletons.

[–] [email protected] 51 points 16 hours ago

Young men have problems in their lives, like everyone else does, maybe less, maybe more than other groups in society but that does not matter because for them it's the most vivid problems. He talks to specifically them and their problems.

I don't know how the media in your country sounds*, but here every time there is an issue discussed it tends to be: women, minorites, whatever have a problem, men are the problem.

If the mainstream does not talk about young men's issues, you will hand over the attention of young men to someone who does.

*In a news article, or a political speech try switching the word man/woman black/white immigrant etc for their opposite. Some of them sound absolutely absurd when you do.

[–] [email protected] 39 points 18 hours ago (2 children)

I feel like there is also a pathologization of being single. I was a teenager in the late 90s/early 2000s, so before most of social media. I'm also from a village where most people knew each other.

There were a couple of nerdy, shy guys who never had a girlfriend by the time of graduation. I only had one boyfriend at 16 for 2 month before his friend told me he was only dating me as a dare. I was "ugly" and "not a real girl" because I didn't wear makeup and mostly wore jeans and Tshirts. Stupid village kids.

Anyway, similar things happened to the nerdy guys. But no one started crying about all men/women being awful and no one became an incel. Several girls and boys in my class never dated by the time we graduated and that just wasn't a big deal. Nowadays everybody's being told there's something wrong with them if they've never had a partner by age 17.

[–] [email protected] 4 points 11 hours ago (1 children)

I always have to push back against this pathologization narrative. The very obvious alternatives are:

(1) that these guys you are talking about would have easily fallen into the trap of the right wing manosphere if it had been available, because being unable to find a parter when your hormones are urging you to and when everyone else around you seems able to find one is intensely painful. But you wouldn't hear about it, since no one talks about it, because the least attractive thing you can do is talk about how you are frustrated by your lack of romantic success.

(2) the nerdy guys might just accept their lack of partners, but these days the demographic of unpartnered young men is significantly more diverse, and more likely to contain, let's say.... less discerning thinkers...

It's kind of like saying "back in my day, no one really cared about getting kicked in the head by a horse. Yeah, it happened, and it sucked, but it just wasn't a big deal. There wasn't the social stigma that getting kicked in the head by a horse was bad, or that you shouldn't get kicked in the head by a horse."

[–] [email protected] 3 points 6 hours ago

while I agree, I think there are people who ended up choosing (1) because of pathologization, because they were ridiculed and the increased stress made them decide it's easier to hate women

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[–] [email protected] 58 points 20 hours ago (7 children)

Young men are struggling badly, and almost no one seems to take it seriously. A lot of them want to man up - but the message they get from much of the media is to man down. I saw a Reddit thread asking who young boys could look up to as a role model, and the top answer was Aragorn. You literally have to turn to fictional characters to find someone broadly seen as decent.

They gravitate toward people like Andrew Tate (and Joe Rogan, Jordan Peterson, Jocko Willink, David Goggins, etc.) because those are some of the only public voices telling them it’s okay to be a man - and to embrace masculine traits - without apology.

[–] [email protected] 7 points 8 hours ago* (last edited 8 hours ago)

Actual answer is too far down.

Also innocent boys doing nothing wrong being told they are the cause of all the problems in the world while they struggle and see everyone else get help they are excluded from.

[–] [email protected] 27 points 20 hours ago (1 children)

Nick Offerman is right there!

[–] [email protected] 5 points 11 hours ago (1 children)

I mean, the problem is that Nick Offerman is too wholesome. Young guys are horny. They need role models who are also horny. But the message that is sent is "it is good to be a man, but only once you are 40 with a pot belly and a wife and kids and no sex drive." Or "it is okay to be a man, but if you want to be horny, you have to be gay". Or "it is okay to be a horny straight man, but only if you are so dumb and mockable as to be harmless."

Show me the man, fictional or not, who is straight, sexual, and not constantly the butt of the joke. Show me an example of where a man wanting to have sex for the sake of having sex - not to get a girlfriend or live happily ever after - is framed as a legitimate goal which should be supported by the people around him, and which is not seen as a farce.

[–] [email protected] 3 points 11 hours ago* (last edited 9 hours ago)

Show me the man, fictional or not, who is straight, sexual, and not constantly the butt of the joke.

That is literally Nick Offerman. Not his character from Parks and Rec, but him personally and especially his stand up act.

Show me an example of where a man wanting to have sex for the sake of having sex - not to get a girlfriend or live happily ever after - is framed as a legitimate goal which should be supported by the people around him, and which is not seen as a farce.

Rock stars.

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[–] [email protected] 136 points 23 hours ago (3 children)

I think the answer is obvious: Tate tells them "you're awesome". No one else is doing that. People seek validation.

[–] [email protected] 80 points 23 hours ago (1 children)

This is the short of it. Tate explains in no uncertain terms that society is to blame for the insecurities they feel, and provides an easy answer on how to fix it that kind of works, because it emulates self-confidence.

[–] [email protected] 82 points 23 hours ago (2 children)

I mean it's right wing politics in a nutshell

Dupe fools with simple, comforting lies over complicated, uncomfortable truth. If people don't understand reality they can't change it.

[–] [email protected] 1 points 3 hours ago (1 children)

And organized religion, as well.

[–] [email protected] 2 points 3 hours ago

they'rethesamepicture.jpeg

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[–] [email protected] 25 points 20 hours ago

I think it's another message. Tate says "The world is fucked up" and then proceeds to say "I have the secret, if you want to make it in this fucked up world you have to be tough, uncompromising, domineering, cheat, and act like me" and "you're a sucker and a cuck if you don't do what I say". First message sets up the world, 2nd sets up a """""solution""""" to success that only a "few" people know, and the final thing is him attempting to make anyone who believes otherwise look weak which gives any of his followers the ability to a) feel a sense of superiority and b) make fun of others for being "weak" or "cucks" or "betas" or whatever.

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[–] [email protected] 17 points 17 hours ago

Same reason people flocked to Trump to vote for him, this false idealization that he was this bold, bright and strong leader.

Same reason people worshiped Musk, thinking he was and is the future with all of the money to do it.

It's like any or all qualities of themselves that they lack or devoid of educating themselves or learning. They replace it with blind devotion.

[–] [email protected] 71 points 22 hours ago (3 children)

A lot of young men frustrated with the lack of community, the fleeting chance of making good money, buying a home, etc. are looking for something/someone to blame. Misogyny and xenophobia are easy escape hatches for difficult times.

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[–] [email protected] 46 points 21 hours ago* (last edited 21 hours ago) (10 children)

It used to be that women couldn't open their own bank accounts. Depending on how far back you go, they couldn't even own property. In this context, women really needed to get married if they wanted to do anything. For this and many other reasons, the bar was lower, men could get married with less effort. Nowadays women can do anything and the only reason for them to want a man is if they want to, so you actually have to put in effort now.

Also, gender roles are changing and there's no clarity as to what being a man is supposed to mean in 2025. If it's not protecting and providing, if it's not dying in war, then the purpose of men is undefined as of now, and there's a tendency to want to return to the older gender roles.

And late capitalism is stressful, and men aren't going to college as much these days. There's lots of reasons but this is what i can remember in five minutes

Further listening material

[–] [email protected] 14 points 13 hours ago

To add to this: The internet has increased the reach of propaganda to heights it could only dream of. It used to be that you could just stop your kid from hanging out with the local neonazi group, now they can reach them right in their bedroom.

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[–] [email protected] 75 points 23 hours ago (11 children)

Part of it is that women have achieved an educational level as a group that allows them to make better choices. They no longer have to choose which is the nicer wife beater in their town.

The incels seem to have a problem with this. The idea of having to compete based upon personality, likability and in general the ability to treat another person as a human being bothers them.

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[–] [email protected] 59 points 23 hours ago (2 children)

I feel like there's always been a culture of boys and young men who didn't respect women, there's just never been podcasters actively promoting it.

The internet allows idiots to broadcast their message worldwide and social media promotes the most controversial stuff in order to drive engagement and, more recently, to promote a culture war that keeps the populus divided.

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