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Because positive masculinity doesn't get clicks like toxic masculinity does, sadly. No shortage of examples of the latter, but there just aren't enough examples of healthy manhood out there to learn from, or at least not enough ones in the algorithms.
What's worse, in so many cases it's assumed that positive masculinity just means being receptive, sensitive, collaborative and being connected with others. These are qualities that are typically associated with women, and a lot of guys shun anything that might make them "look like a woman". Then it's assumed, more or less, that you'll need to be more like a woman in order to not be toxic.
Obviously not true, but this leaves young men in a vacuum. So they fail to live up to their potential, plus they lose out on relationships, are isolated from their peers who could steer them in a better direction, and are without a secure sense of self.
So, in come the Andrew Tates of the world to give them a seemingly easier and better way to cope. Sure, they're told they're special, but then they're fed the notions like "might is right", that there are only winners and losers in this world, and to "get the prom queen". Not wanting to miss out on this is incredibly enticing for these young men, so the manosphere sucks them right in.
It's gotta so, so much deeper than just changing the messaging. Positive male role models and helping young men understand who they are, creating healthy examples of masculinity that are both manly and positive, can make a difference. Without that, the far-right black hole that is the manosphere is going to keep getting more young men trapped in it.
I think at the root of it all is a far broader phenomenon than that which is far from gender specific.
In simple terms: quiet confidence doesn't stand-out in "loud" environments were people's attention is being sought by countless other people, especially for people who aren't sophisticated and lived enough to recognize and value it, and the vast majority young people are such people as are (or so it seems to me at times) a large minority or even a majority of supposedly adults.
Putting it in another way, both quiet confident people are nowhere as invested into shaping the opinions of others as to spend most of their time "shouting" (and by "shouting" I mean all the ways people try and project and impression onto others, not just speaking loudly, so for example how some people always dress to impress rather than dress for themselves) and unsophisticated people are drawn to "loudness" rather than more subtle elements of how others talk, dress, make choices and act.
This stuff is behind phenomenons like Influencers, Celebrity Culture, Populist Politicians and so on, which has been pushed very hard in Western Culture for decades now.
So loud toxic masculinity posers with lots of exposure in the News Media (with the well known "Halo Effect" that people who are talked about a lot are perceived by others as important even when most of the talking about them is saying negative things) will get the attention of and influence emotional, social and/or intellectual simpletons.