However, the fact that they are now using this as a reference in a marketing meme is insulting.
Google is now making jokes at customers expense,
Google sucks but they're not doing either of those. You're missing the point and using privacy minded thinking to misunderstand.
Are you not familiar with the whole "I spy" thing? Ie: they see something you don't see, they know something you don't know?
I assume you're not in the US and not familiar with that?