this post was submitted on 29 Aug 2023
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Today I Learned

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πŸ‘‰wiki

πŸ‘‰The GUARDIAN article

Pantone 448 C is a colour in the Pantone colour system. Described as a drab dark brown and informally dubbed the "ugliest colour in the world", it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.

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[–] [email protected] 51 points 1 year ago* (last edited 1 year ago) (1 children)

Looks like my university's primary color

Edit: holy shit it is close. I looked up the RGB values, Pantone 448c is (74, 65, 42) and my university's color is (73, 47, 36)

[–] [email protected] 3 points 1 year ago

Is it the university of adelaide?

[–] [email protected] 47 points 1 year ago (1 children)

informally dubbed the "ugliest colour in the world"

"informally" is doing some heavy lifting, the topic is as subjective and disputable as it gets

[–] [email protected] 29 points 1 year ago (1 children)

Yes it’s a real grey area

[–] [email protected] 11 points 1 year ago (1 children)

It looks a little green to me.

[–] [email protected] 9 points 1 year ago

they present a drab argument...

[–] [email protected] 26 points 1 year ago (3 children)
[–] [email protected] 10 points 1 year ago (1 children)

But it doesn't hurt to trademark it, just in case.

[–] [email protected] 4 points 1 year ago

I have a backup tooth put away, just in case.

[–] [email protected] 6 points 1 year ago

It's pretty close to "unhealthy diarrhoea" colour. Hard to come with something uglier.

[–] [email protected] 3 points 1 year ago* (last edited 1 year ago) (1 children)

Lots of people buying cars in these kinda colours now with a matt finish. Looks really modern

In fact McDonald's is this kind of green now too isn't it?

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[–] [email protected] 19 points 1 year ago (2 children)

Its not even that bad. Tbh I think a pack being hot pink would be far worse.

[–] [email protected] 12 points 1 year ago (2 children)

Yeah, imagine all those alpha men who think colors make people gay going around with a bright pink pack of cigarettes.

Though I'm afraid it would make it more attractive to kids.

[–] [email protected] 4 points 1 year ago (2 children)

the point is to make smoking less attractive to kids to stop them from starting, current addicts aren't really the target audiance

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[–] [email protected] 3 points 1 year ago (3 children)

Well I think the horrific teeth will dissuade them lol.

Other upside to hot pink is its very visible. If teenagers had them, teachers or police will spot it easier.

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[–] [email protected] 17 points 1 year ago (1 children)

I must be weird, I kind of like that color.

[–] [email protected] 2 points 1 year ago
[–] [email protected] 15 points 1 year ago
[–] [email protected] 12 points 1 year ago (8 children)

Is that what a pack of cigarettes looks like over there? Yeesh!

[–] [email protected] 15 points 1 year ago* (last edited 1 year ago) (14 children)

If you think the pack is shocking, do not look at the price.

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[–] [email protected] 6 points 1 year ago

Haha yes that’s what they look like in many countries

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[–] [email protected] 12 points 1 year ago* (last edited 1 year ago) (2 children)

Reminds me of how the government forced the tobacco companies to redesign snus containers to be as ugly as possible. Turned out designers loved them

https://www.vg.no/nyheter/innenriks/i/ddB3zq/designekspertene-elsker-de-stygge-snusboksene-ser-ingenting-avskrekkende

[–] [email protected] 5 points 1 year ago (1 children)

Ooh what is that? I like the font on those.

[–] [email protected] 4 points 1 year ago (2 children)

Boxes of snus. Snus is a kind of smokeless tobacco, used by putting under your lip.

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[–] [email protected] 10 points 1 year ago (1 children)

Noctura fanatics are seething

[–] [email protected] 10 points 1 year ago (2 children)

Man, in the late 70s / 80s, this color (or very similar) was everywhere. Everything was some shade of brown.

[–] [email protected] 3 points 1 year ago (1 children)
[–] [email protected] 2 points 1 year ago (1 children)
[–] [email protected] 1 points 1 year ago

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