this post was submitted on 15 May 2025
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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] [email protected] 167 points 1 week ago (18 children)

Google seems bound and determined to destroy itself trying to escalate it's profits from "staggering" to "colossal." The search is so bad AI is actually better, and that's saying something. And now they want to enshittify YouTube? Okay. I'm sure it won't die right away, but this will be one of the thousands cuts.

[–] [email protected] 126 points 1 week ago (4 children)
[–] [email protected] 63 points 1 week ago (1 children)
[–] [email protected] 42 points 1 week ago (15 children)
[–] [email protected] 22 points 1 week ago

SmartTube

....yt-dlp

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[–] [email protected] 129 points 1 week ago (24 children)

I don't understand why this needs AI. I'm guessing this is just more marketing nonsense. You can already see the "most engaged moments" by simply hovering over the timeline.

[–] [email protected] 69 points 1 week ago (1 children)

That's because it doesn't. Just don't tell the investors.

[–] [email protected] 24 points 1 week ago (3 children)

At some point you would think the investors would get upset about all the lying...

[–] [email protected] 21 points 1 week ago (6 children)

You know. I feel like its a bit obvious to say but a system where corporations are operated top-down by a group of individuals whose only interest is the profitability of said corporation with little to no consideration in other aspects of the corporation (the employees for one) is a pretty bad system. I remember reading that Henry Ford wanted to drop the price of the Model T to make it even more of an everyman car. Two of his top investors took him to court over it. This isn't to say Ford was some sort of paragon; but it strikes me sometime, the degree to which the naked greed of some people pierces the capitalist veil of competitive innovation for social betterment.

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[–] [email protected] 25 points 1 week ago* (last edited 1 week ago)

Google’s been deploying engagement models before anyone even knew the name OpenAI.

This is oldschool machine learning, driven by viewing metrics from users. Gemini is just a brand.

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[–] [email protected] 95 points 1 week ago (7 children)

I swear to god, one of these days the update will be "Today Youtube has announced that they will be removing the annoying videos from their ads".

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[–] [email protected] 74 points 1 week ago (8 children)

Once they finally lock down the player so it's impossible to block or skip ads, I look forward to coding a script which screen records each video on my sub list, feeds each video with ads into a purpose made classifier model which labels the ads, stitches out of ads with FFmpeg, and then uploads them to my jellyfin server.

[–] [email protected] 27 points 1 week ago

I love you. Please spread it fucking everywhere when you do.

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[–] [email protected] 60 points 1 week ago* (last edited 1 week ago) (4 children)

I think it's funny that Google thinks putting an ad in when someone is most engaged with a video will be an effective advertising technique. So someone's going to be absorbed in the video, be presented with an ad while engaging with it and be happy that they were interrupted to be served an ad? Sounds like a great formula for pissing off your users.

[–] [email protected] 25 points 1 week ago (6 children)

It's the same idiotic MBA reasoning that keeps bringing the popup back in some new form every few years. No, it wasn't the technical implementation of the delivery mechanism we were upset about, you absolute fucking morons.

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[–] [email protected] 24 points 1 week ago

For YouTube, viewers aren't the users, advertisers are.

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[–] [email protected] 50 points 1 week ago (9 children)

uBlock Origin zaps all of the ads for me on my laptop.

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[–] [email protected] 45 points 1 week ago (1 children)

Willing to bet uBlock Origin will make it so I never see a single one of these ads.

Firefox forever.

[–] [email protected] 22 points 1 week ago (6 children)

And Revanced for android is just 😘🤌 chef's kiss.

https://revanced.app/

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[–] [email protected] 36 points 1 week ago (10 children)
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[–] [email protected] 33 points 1 week ago
[–] [email protected] 33 points 1 week ago (5 children)

Wow. Fuuuuuuuuck YouTube.

Also, Firefox plus Ublock Origin makes ads on YouTube go away.

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[–] [email protected] 33 points 1 week ago (4 children)

Shit like this is honestly why the FCC needs authority to regulate things on the US internet.

There was a time in the long past where television networks were forced to normalize audio so that commercials weren't so much louder than the shows, which was happening for a while.

The internet just continues to be a fucking free-for-all of all the worst and most anti-user-centric ideas that exist. Just plying every bad idea that makes the internet difficult to use.

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[–] [email protected] 28 points 1 week ago (6 children)

Why use Gemini and AI when they already have a feature in youtube where they show the "most watched moments"..?

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[–] [email protected] 26 points 1 week ago

I see the contest to find the world's biggest cunt continues unabated.

What will they think of next week?

[–] [email protected] 21 points 1 week ago (2 children)

I would argue that this will be far more obnoxious than television commercials. YouTube already places ads directly in the midst of sentences or even words. At least television usually cut to commercial after the line was finished.

This will annoy me to the point of dropping YouTube altogether.

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[–] [email protected] 21 points 1 week ago (1 children)

I used to waste a lot of time on YouTube Shorts, which is the absolute worst way to waste time. I finally deleted the YouTube app completely, and aside from a couple days of withdrawals, it’s been all positive.

I mean, I don’t know anything about the latest video games or movies anymore. And I have to rely on my family to send me Ryan George skits. But that stuff wasn’t actually making my life better, it was just filling it up.

If I want to watch something interesting on my phone, I’ve got Nebula. It doesn’t have all the same content, but it turns out that doesn’t matter a lot when you just want to be entertained/educated for a couple minutes. (It also doesn’t have a comment section. Or Shorts. So yeah, unequivocally better.)

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[–] [email protected] 18 points 1 week ago (1 children)

Adguard blocks YouTube ads on my laptop.

Smarttube blocks YT ads on my TV.

Revanced allows me to block YT ads on my phone.

But yeah, keep pushing adverts /s

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