This is a most excellent place for technology news and articles.
It may be too late to turn this ship around, but there are a few things that, at least for me, would make YouTube ads less of a problem:
they make too much money off of each of these for google to consider doing any of them, other than maybe improving insertion algorithms so placement is in 'better' spots.. but 'better' for you and the viewing experience and 'better' for them and click-thru rates are likely different outcomes.
I think its ad model problem as it's only "sustainable" through shitty practices that lead to ad blocking. Most people who get adblock do it because they're just tired of ads and it should be this way. Small fair ads are fine with almost everyone but greedy assholes would never give in for that - it has to be in your face, unvetted spam.
This, I don't mind ads besides my content, I despise ads replacing the content, multiple times, with the same ad I already saw.
I don't mind paying for no ads, but not at those prices.
I tend to agree. Especially with midroll ads. And I also see YouTube Red/Premium/Plus as too expensive especially compared to free.
I wonder if it cost $1-$3 per month instead of $14 if they wouldn't get so many more subscribers that they would still end up making more money.
Of course they would still be incentivized to slowly raise prices over time but I could be talked into $2 a lot quicker than $15.
They had me as a paying customer when the Premium Light tier was a thing and just offered ad free viewing at a reasonable price. Then they got rid of that plan at the very same time they rolled out this mission to beat ad blocking plugins. That's bad faith right there. My choice now is to get a plan at at least 50% more a month with added extra crap I didn't ask for and would never use (music, etc).
So I'm not their customer anymore.
These companies clearly won't be satisfied and I'm sure a ton of their customers will just keep forking over more and more money for worse and worse service, but I'm done. I'm pulling up stakes on all streaming video platforms. Good luck to them I guess.
I was about to buy premium when the upped their prices. I would have paid for it if my wallet wasn't downstairs. The next day the jacked the prices or announced it(can't remember). It turned me off of paying for it.
I watch a lot of YouTube. But it's not worth $14+/mo and who knows if they'll increase it on a whim.
I installed ublockorigin and haven't looked back.
I'd pay $5/mo for ad free YouTube at this point. No more. Adblocking is more convenient. I have no problem watching the sponsor blocks for the channels I watch. I typically enjoy them because they are relevant to my interests.
Personally I delight in blocking all youtube ads. I won't stop if I have a choice.
Using ublock origin and sponsorblock is the right thing to do. I will never allow ads for as long as I live. And I will never pay/buy YouTube premium since I can get all the features for free through modded versions of apps/browser extensions.
Yep. They use and sell your data whether you block ads or not. So they’re still making money off of those of us who block ads. I don’t owe them anything lmao. It’s sad seeing so many people in other threads defending YouTube/Google while they’re increasing the price of premium and locking shit like background play and higher bitrates behind a paywall all while selling out data. Nah fuck em
I agree, fuck em
I choose to go to the bathroom during a commercial of a tv show doesn't constitute piracy and Adblocks just automate that process for me on Youtube
Now that's a nice feature! The adblocker that drains your bladder, automatically 😂
In podcasts, where I can't block ads effectively, I will instantly skip any canned ads and even avoid podcasts that have too many canned ads. On the other hand, when podcast hosts do their own ad reads, it doesn't bother me too much. In the best cases, they are funny enough that I feel like I'm missing out with the ad-free premium feeds (I subscribe to some podcast Patreons).
I also don't really mind sponsored segments from YouTube hosts, though it's highly dependent on the content. Most of the channels I follow have ad reads that are reasonably well aligned with the content and tone. In some cases, they are actually useful. I still run SponsorBlock, but I do often read through the video descriptions of my favorite channels to see what they're hocking.
There is no imaginable scenario where I would tolerate hypercheerful actors talking about insurance or cars. Get outta town.
Just wait until YT makes high res video options premium only. :)
Edit: I adblock, because fuck ads. But I also use yt less than ever before. I used to use it for entertainment, but nowadays I only use it when I specifically search for something.
I'm expecting someone smart at Google to figure out how to encode ads as part of the video file as it is delivered, making it literally undifferentiatable in the data we receive, and then there's no way around it. They'll make millions in ads and billions licensing it out.
The sponsorskip extension already has the functionality to get around something like this.
Yeah but that's because the content creator cannot dynamically change the time at which the sponsored part is. For ads, Google could dynamically insert ads at every 1/3rd of videos with a variation +- 1mn, and there's nothing an extension like sponsorblock could do without triming on the original video's content.
A solution to that would just be to save a snapshot of a video frame every second or so, then skip segments that don't match.
great use case for ai
Disadvantage of said system for Google would be the fact that if you do that, people can skip ads much faster and they won't be able to do any tracking of interaction at all. For advertiser's point of view, that would be just worse version of TV commercial.
You could do banner ads, shrink the video, randomly add a banner to top/bottom and a 2nd left/right. If you skip the ads, you skip the content too.
And TiVo already has the tech to skip ads in recorded media. I only point this out to show that it is possible to do context based filtering and skip to timestamps. Smart programmers will find a way, and the war continues.
That’s how twitch does it.
It’s been very effective at making me watch less twitch, but it does serve the ads no matter the adblocker now
I'm hopeful that reencoding on the fly or even merging preencoded files into a single stream is too expensive because it needs a lot of compute power and invalidates caches .
encode ads as part of the video file
I suspect that an AI could be trained to be able to recognize ads, or at least the most annoying, ads.
Also, a community driven project, like SponsorBlock, where users identify ads to build up a database could be created.
These are just a couple of ideas to defeat embedded ads, and I'm not a genius programmer by any means. This is just another front in a war that has been going on since at least the 90's and as long as blocking ads is less annoying than watching them, we're winning.
My real question to anyone reading this is, as the devil’s advocate, what could YouTube do with ads or otherwise that would solve the “service problem” of “YouTube piracy”?
Their goals is definitely not to convert everyone. This is just to make using adblockers annoying enough that they can convert a substantial amount of adblock users into Youtube Premium users. They will eventually stop the war and allow the small minority of successful adblockers to continue if they can't find an easy way to eliminate the most popular extensions entirely.
Their end goal is to make YT Premium more of a standard like it is for other streaming services so people consider it the default way to engage with Youtube and not as an extra service.
I guess it's harder to do this after 13 years of default "free" content. It's easier for someone like Spotify to do that because there has always been the option to pay for premium.
I remember in the earlier days of Spotify there were a lot of ways to get half priced service just by finding xyz code or paying $5 for a code on eBay that got you a year of half priced Spotify. I don't know where those came from or how those existed but it was definitely what finally convinced me to subscribe.
(I've since cancelled in favor of buying CDs again but I realize I'm the oddball in that scenario)
They need to stop rapidly changing the terms of the agreement. This is the problem endemic to the platform. It's starting to lose shape because the ads are the problem.
If this was an issue with the quality of content:
ideally creators would get to choose their ad roll spots. This would make it less jarring to the watcher. It's also terrible that you can get ads for something like BP on a video that's basically surmised as "That time BP poisoned a lot of children". (See climate town) l. Also, if the ad revenue split was better, creators wouldn't then have to shoe horn in extra ad spots into the content of their videos.
However, I don't think it's a problem with quality of the content, but the quality of the ads.
I believe Adblocking is not piracy issue to the end user as much as it is protection measure from malicious content. It's up to the user to qualify what is "malicious" or not in the end. Users who use adblock do not have a good relationship with online advertising not because it annoys them, it's because it threatens them. This is less so just a YouTube problem and more of a entirety of Google's business model problem.
Becoming a better ad platform is a tough challenge when advertisers by practice operate in a manipulative bad faith space. We don't trust ads.
Yea, that's not true...I use ad block because ads are annoying as fuck.
I agree. They do operate in bad faith. And not only do they throw ads into every possible crevice but the advertisers themselves may be bad faith actors. It's easy for a local radio station to decide not to run ads for a shady local business but YouTube doesn't really seem to have anything in place to vet advertisers or a robust system to report ads for malfeasance.
I'm interested in the framing of advertising as a threat rather than just an annoyance. I think even ads for something like laundry soap being spammed over and over for hours on end can be harmful even without being directly malicious. As someone who has been blocking ads for 10 years, every time I am on someone else's device the amount of garbage that just gets thrown into your face by default is just atrocious.
I get YouTube Premium because I pay for YouTube Music, but I've tried watching ad supported YouTube on a computer I wasn't logged into as I was troubleshooting my main computer. I can tell you that I wouldn't even bother with the ad blockers. If there was something on YouTube that I really wanted to watch, like an old concert or something, I would just download it with JDownloader and add it to my Jellyfin server. If that doesn't work, if just move on. There's a lot more entertainment available for free than I could ever possibly consume in three lifetimes.
TIL: there is a version of AdBlock out there that assists with bathroom trips... More information requested, please and thank you.
I just stopped using YouTube. I can get all my music elsewhere.
My real question to anyone reading this is, as the devil’s advocate, what could YouTube do with ads or otherwise that would solve the “service problem” of “YouTube piracy”? And furthermore, is there any situaton where you would do anything other than block all Youtube Ads immdediately and with extreme prejudice?
My initial/gut reaction was "obviously relevant ads based on the content I'm watching", but I don't care how relevant the ad is when I've seen the same Raid Shadow Legend ad across multiple videos I'm gonna try to skip it (or as I did long, long ago: adblock it).
I don't even know what actual YT ads are now, only the integrated creator ones that they're personally sponsored by... the hello fresh and world of tanks and manscape and debrand etc., which I've started auto-skipping on a channel by channel basis based on very few criteria: the entertainment value/effort they've put into the ad (so Drew Gooden is usually always funny and gets a pass, same for channels like Wulff Den or Th3Jez or Critical Role) but certain ones just get manually skipped regardless (no matter how funny you are, I don't want to sit here and listen to you talk about Manscape for 3 minutes) and how often I end up seeing them (which in these instances, isn't often because they're channel specific usually)
So I guess it mainly boils down to relevant ads that aren't soulless and that I don't see 3x every other video?
I'm one of the people grandfathered into YouTube music because I was a Google play music subscriber. At one point YouTube premium was bundled into my service as a perk for being a subscriber. I currently pay $8. I received an email upping that price to $13.99 for premium (YouTube music and YouTube premium). I'll still pay it. Mostly because I use the product I'm actively paying for and the lack of ads on YouTube is beneficial to me even though I use unlock origin.
I have not got any experience with how ads are implemented on YouTube because I have had my sub since 2011. So I have not experienced the frustration of many other people here who are having ads pushed at them by google on YouTube relentlessly.
That being said, if I'm honest right now the price of YouTube Music vs the price of Spotify is comparable ($10.99) currently so far as I can tell? But once the YouTube premium price ($13.99) increase hits (including YouTube music) Google will have the most expensive streaming service because all the other big music ones are around $10.99.
Amazon has movies, tv, and music bundled in prime and it costs $14.99 a month. Apple One (which is TV and music and some other stuff) is $19.95 a month. Hulu doesn't include music and it's no ad tier is $17.99 a month (with no music service). Netflix's lowest non-ad tier is $15.49 a month (again with no music service).
The removal of the lower paid tier for just no ads was a mistake. Some people are willing to pay a dollar or two to not see ads. Don't make it difficult for people who want to pay you to pay you. After all, there are people who pay for adblockers and VPN's.
Lumping "features" and services together under one umbrella premium subscription was a mistake (because people don't see value in all their services and it's similar to what cable companies like Comcast do, forcing subscribers to pay for services they don't use to get a "better price").
Because I think their anti-adblock antics are simply an effort to push more people to subscribe or watch ads (and only really aimed at people who are suggestible like your mom who only has adblock because you set it up for her), and considering that if you're a paid subscriber they don't care if you use adblock or not (so mom wouldn't even have to figure out how to turn off adblock, she'd just have to enter her credit card info), I don't know if this is a service problem.
I think it's a capitalism problem. This company is required to meet and exceed yearly profits on it's products. Ad aggregation is it's biggest product by far. A lot of people still seem to think Google sells that data to ad companies. They don't. They hoard it and make ad companies pay them and in exchange they show targeted ads to people who use their products. As a result (and since this is their biggest money maker), when people use adblockers they are actively circumventing Google's main revenue stream.
I feel like what we actually need is legal regulations. And the only way to really get those is to lobby for them.
Edit: I looked into it. CPM (Clicks Per Million) payout is 3.5 cents per adview. Google is raising the price of it's Premium tier to $13.99. To make that same revenue from a single viewer in ad spots that viewer would have to watch about 400 ad spots. This definitely explains why they're pushing premium so hard. They do actually apparently make more money from premium members so far as I can tell. Especially for casual users (and kids whose account are only allowed to show a limited quantity of specifically vetted ads, meaning that other people in these comments suggesting that Google can vet ads and work within user preferences to not show viewers certain ads are already implemented elsewhere on the platform).
Thanks for making this thread, OP! Some really good responses in here that I enjoyed reading! 🙂
