this post was submitted on 03 Feb 2025
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Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company's recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

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[–] [email protected] 594 points 2 weeks ago (7 children)

Have they tried suing people who don't want to buy one?

[–] [email protected] 251 points 2 weeks ago (3 children)
[–] [email protected] 229 points 2 weeks ago (2 children)

I was referencing how Elon is suing companies for not wanting to advertise on X. But this is amazing, too.

[–] [email protected] 59 points 2 weeks ago (6 children)

Hmm, it's kind of like he has an established MO for when his businesses are failing due to his own poor decisions and lack of business sense.

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[–] [email protected] 43 points 2 weeks ago

Probably an effort to prevent scalping. Oh, how optimistic they were...

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[–] [email protected] 322 points 2 weeks ago (20 children)

This should surprise no one. The reception was poor, delivery was poor. It’s a niche market item in an existing niche market. On top of that, the de facto spokesperson of Tesla isn’t well liked by a lot of potential buyers.

[–] [email protected] 180 points 2 weeks ago (11 children)

"niche market," is a way of saying they made a bad product few want.

pickup trucks are hardly a niche product especially in the us

[–] [email protected] 115 points 2 weeks ago (3 children)

I don't think I'd call that thing a pickup. I'm not gonna run to the farm and pick up a 1000lb bale of hay in that thing. A Baja looks like it has more bed space.

[–] [email protected] 52 points 2 weeks ago (13 children)

A bad pickup truck is still just a pickup truck.

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[–] [email protected] 42 points 2 weeks ago (1 children)

Most pickup truck owners don't do that either.

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[–] [email protected] 50 points 2 weeks ago (17 children)

It makes more sense if you start from the other side - EVs are a niche market, and an electric truck is a small subset of that.

The Cybertruck sold 38,965 units last year, vs 33,510 for the Ford F150 Lightning.

[–] [email protected] 133 points 2 weeks ago (11 children)

One of the things I love about my Lightning is that it doesn’t look like a fucking cybertruck

[–] [email protected] 90 points 2 weeks ago (3 children)

Other truck makers tend to let their vehicles fully render.

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[–] [email protected] 68 points 2 weeks ago (4 children)

Just wait till DOGE start requiring it for all government vehicles

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[–] [email protected] 185 points 2 weeks ago (5 children)
[–] [email protected] 149 points 2 weeks ago (3 children)

Apparently Elon hates it when you call them swasticars, so definitely do not do that.

[–] [email protected] 1 points 2 days ago

Swasticars for swasticucks

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[–] [email protected] 50 points 2 weeks ago (6 children)

I can understand why Nazis like it, given the truck's habit of trapping you inside as it engulfs you in flames.

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[–] [email protected] 142 points 2 weeks ago (6 children)

The best thing they could do for their sales is get rid of all ties to Elon Musk.

[–] [email protected] 76 points 2 weeks ago* (last edited 2 weeks ago) (3 children)

And get real professionals to design and build future models.

[–] [email protected] 48 points 2 weeks ago* (last edited 2 weeks ago) (3 children)

Also have anyone who understands basic car design point out why shit like door opening buttons are a terrible idea in emergencies. Or why requiring the doors to lock during a software update is stupid. Or why putting electronics not designed for extreme heat is terrible. Or that trying to use cameras in bad weather isn't any better than human eyes....

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[–] [email protected] 137 points 2 weeks ago (5 children)

I remember posting about how a guy with a cybertruck would be an immediate no go for me and I was told by a guy I was being too judgy lol

[–] [email protected] 88 points 2 weeks ago (10 children)

It’s a solid real world filter.

This is definitely more acceptable than “no social media” being a red flag. Got that one before lol

[–] [email protected] 66 points 2 weeks ago (13 children)

No social media is a green flag IMO.

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[–] [email protected] 42 points 2 weeks ago (4 children)

Imagine a cyber truck bro listening to Joe Rogan in that thing. How does that not make every woman in sight instantly aroused?? /s

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[–] [email protected] 107 points 2 weeks ago (26 children)

All they had to do was build a solid, reliable truck, and not be fascist. Instead they build a poorly glued together piece of shit and sieg heil. I fucking hate this timeline.

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[–] [email protected] 91 points 2 weeks ago (7 children)

Who would have thought the preorders all dried up when they advertised it at $39,900 but launched it at $60,990.

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[–] [email protected] 77 points 2 weeks ago

The Swasticar!

[–] [email protected] 74 points 2 weeks ago (23 children)

I’m betting high odds he will force the federal government to buy them under the guise of a green EV transition. With trump’s full blessing, of course.

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[–] [email protected] 71 points 2 weeks ago (11 children)

Is this the one they let musk design? Feels like a Simpsons episode...

[–] [email protected] 70 points 2 weeks ago (4 children)

Personally, I'm holding out for the Tesla minivan.

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[–] [email protected] 70 points 2 weeks ago (5 children)

So... how long before the federal government buys up a couple million of these things...?

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[–] [email protected] 66 points 2 weeks ago (7 children)

I wish journalist would stop calling this PS 1 Pontiac Aztek "futuristic"; it just highlights how shitty our future is going to be.

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[–] [email protected] 64 points 2 weeks ago (6 children)

I got some advice for them: Fire your CEO.

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[–] [email protected] 61 points 2 weeks ago (2 children)

Have they tried pulling out the "Make a vehicle that's not a massive and shitty death trap," or "Boot the Nazi from the company" stops? Because, I suspect doing those two might help it out.

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[–] [email protected] 61 points 2 weeks ago (18 children)

No thank you. I don't want a swasticar.

I'd love to have one of those new production old style beetles. But we can't buy them here because our govt sucks donkey dick.

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[–] [email protected] 52 points 2 weeks ago* (last edited 2 weeks ago) (1 children)

I just had a talk with a friend of mine in southern Ontario who lives in a farming rural area. He likes cars and often does searches for used vehicles in his area. In a 200km area around Brantford, there are over 200 used Teslas on sale down there over the past month or two because people are dumping them because they don't like the brand.

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[–] [email protected] 52 points 2 weeks ago (5 children)

Why isn't the puny, petulant man-thing that runs the Nazicar Factory not suing us all for not buying them? That's how you deal with advertisers who don't wanna advertise with him so why not consumers who don't want to consume?

It's the next stupid, asinine step.

I hope anyone who ever admired this fuck face is deeply embarrassed. Or losing money.

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[–] [email protected] 51 points 2 weeks ago (13 children)

Have they tried making a decent truck?

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[–] [email protected] 49 points 2 weeks ago (13 children)

I was one of those that put down a deposit and happily waited for this truck to replace my 25 year old car. Then after he called the diver/rescuers pedophiles, I was instantly turned off. Now I actively push others to not buy a Tesla and refer to all Teslas as a Nazi mobile.

Get fucked Elon.

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[–] [email protected] 48 points 2 weeks ago (1 children)

Muskie boy, have you tried suing people to get them to buy the truck?

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[–] [email protected] 46 points 2 weeks ago (6 children)

Is that "all stops", as in they will get rid of that guy who very definitely did a Nazi salute?

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[–] [email protected] 46 points 2 weeks ago (9 children)

I wouldn't take a cybertruck if it was free, ignoring musk entirely it's just a bad vehicle.

The only place I'll drive a Cybertruck is in Fortnite because there I want my car to be unsafe.

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[–] [email protected] 44 points 2 weeks ago (5 children)

It is not a good pickup truck regardless of Musk being a fascist

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[–] [email protected] 40 points 2 weeks ago (17 children)

Even if you ignore the politics it's just a terrible car that is way too expensive. I'm honestly surprised it sold any units at all but I guess people just like vanity toys.

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[–] [email protected] 37 points 2 weeks ago

Uplifting news

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