this post was submitted on 03 Feb 2025
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Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company's recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

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[–] [email protected] 180 points 2 weeks ago (6 children)

"niche market," is a way of saying they made a bad product few want.

pickup trucks are hardly a niche product especially in the us

[–] [email protected] 115 points 2 weeks ago (3 children)

I don't think I'd call that thing a pickup. I'm not gonna run to the farm and pick up a 1000lb bale of hay in that thing. A Baja looks like it has more bed space.

[–] [email protected] 52 points 2 weeks ago (1 children)

A bad pickup truck is still just a pickup truck.

[–] [email protected] 9 points 2 weeks ago (8 children)

Yep, what else could you call it? It's not a hatchback, a sedan, a convertible, a sports car, etc.

[–] [email protected] 71 points 2 weeks ago (1 children)
[–] [email protected] 12 points 2 weeks ago
[–] [email protected] 29 points 2 weeks ago

An enormous mistake?

[–] [email protected] 22 points 2 weeks ago* (last edited 2 weeks ago) (1 children)

It's an Ute (as the Australians et al. call it), like the old El Camino etc.

Real pickups have body-on-frame construction with cabs and beds bolted onto the chassis separately, so that the bed can be removed and replaced with a specialized/custom one if necessary.

[–] [email protected] 9 points 2 weeks ago

Calling it a ute implies some degree of utility.

[–] [email protected] 4 points 2 weeks ago

The worst El Camino ever?

[–] [email protected] 2 points 2 weeks ago

A kid's drawing of a car come to life.

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[–] [email protected] 42 points 2 weeks ago (1 children)

Most pickup truck owners don't do that either.

[–] [email protected] 14 points 2 weeks ago

Maybe in the US they don’t…

[–] [email protected] 18 points 2 weeks ago

And more ground clearance

[–] [email protected] 50 points 2 weeks ago (4 children)

It makes more sense if you start from the other side - EVs are a niche market, and an electric truck is a small subset of that.

The Cybertruck sold 38,965 units last year, vs 33,510 for the Ford F150 Lightning.

[–] [email protected] 133 points 2 weeks ago (4 children)

One of the things I love about my Lightning is that it doesn’t look like a fucking cybertruck

[–] [email protected] 90 points 2 weeks ago (2 children)

Other truck makers tend to let their vehicles fully render.

[–] [email protected] 11 points 2 weeks ago (1 children)

I will hand it to Tesla, iterating on the Cybertruck design must have been really fast.

[–] [email protected] 2 points 2 weeks ago

Iteration 1 in play

[–] [email protected] 5 points 2 weeks ago

Gotta save some polygons.

[–] [email protected] 31 points 2 weeks ago (4 children)

The Lightning really is a nice looking truck.

The trapezoid Minecraft ~~Cybertruck~~ Deplorian— not so much…

[–] [email protected] 18 points 2 weeks ago (1 children)

Deplorian

I'll be borrowing that one.

[–] [email protected] 4 points 2 weeks ago

See also:

  • wank panzer
  • swasticar
  • incel camino
[–] [email protected] 9 points 2 weeks ago* (last edited 2 weeks ago)
[–] [email protected] 5 points 2 weeks ago

Hey, that is a very hurtful thing to say about Minecraft. Please don't compare it to that rolling dumpster fire

[–] [email protected] 2 points 2 weeks ago (2 children)

Deplorian... Made me snarf. My previous go to, overheard a while back, Incel Camino.

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[–] [email protected] 15 points 2 weeks ago

I'm not a Ford guy, but they do look pretty good.

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[–] [email protected] 27 points 2 weeks ago (1 children)

They shipped 39k cybertrucks for backlogged preorders that were based on a completely different description of what the truck would be.

[–] [email protected] 18 points 2 weeks ago

Well yeah, but to be fair, they were lying.

[–] [email protected] 11 points 2 weeks ago (3 children)

Which is mind boggling, as the Lightning seems like a good, attractive vehicle, while the cybertruck seems like a pile of shit

[–] [email protected] 2 points 2 weeks ago

I have no need for a truck, and I still considered getting one. The Lightning is very impressive all around.

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[–] [email protected] 6 points 2 weeks ago (9 children)

I'm assuming the electric f150 has greater than 1 wheel drive?

[–] [email protected] 3 points 2 weeks ago

Actually most vehicles are only 1-wheel drive unless they have a locker or similar installed (4x4 would be "2-wheel drive").

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[–] [email protected] 17 points 2 weeks ago (1 children)

To be fair, it's valid to cater to niche markets.

However, that wasn't what Tesla was aiming to do.

[–] [email protected] 40 points 2 weeks ago (2 children)

cybertruck is barely even a truck at all. its a truck shaped car for rich assholes to look rugged.

[–] [email protected] 35 points 2 weeks ago* (last edited 2 weeks ago) (1 children)

Try and fail to look rugged. They just end up looking like the douche nozzles they are.

[–] [email protected] 12 points 2 weeks ago

They're a comedy show on wheels. They always lighten my mood when I see them. I'm a little smug too, knowing if I had that much money to blow, it wouldn't be on one of those.

[–] [email protected] 9 points 2 weeks ago* (last edited 2 weeks ago)

Which is a very niche market. I'm not part of that market.

[–] [email protected] 8 points 2 weeks ago (1 children)

pickup trucks are hardly a niche product

Tanks camouflaged as pickup trucks are.

[–] [email protected] 2 points 2 weeks ago

When did they start importing the Hilux?

[–] [email protected] 4 points 2 weeks ago

And the cybertruck is hardly a pickup truck. What were you saying?