this post was submitted on 03 Feb 2025
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Originality.AI looked at 8,885 long Facebook posts made over the past six years.

Key Findings

  • 41.18% of current Facebook long-form posts are Likely AI, as of November 2024.
  • Between 2023 and November 2024, the average percentage of monthly AI posts on Facebook was 24.05%.
  • This reflects a 4.3x increase in monthly AI Facebook content since the launch of ChatGPT. In comparison, the monthly average was 5.34% from 2018 to 2022.
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[–] [email protected] 81 points 2 weeks ago (2 children)

It's incredible, for months now I see some suggested groups, with an AI generated picture of a pet/animal, and the text is always "Great photography". I block them, but still see new groups every day with things like this, incredible...

[–] [email protected] 42 points 2 weeks ago (4 children)

I have a hard time understanding facebook’s end game plan here - if they just have a bunch of AI readers reading AI posts, how do they monetize that? Why on earth is the stock market so bullish on them?

[–] [email protected] 37 points 2 weeks ago (1 children)

As long as they can convince advertisers that the enough of the activity is real or enough of the manipulation of public opinion via bots is in facebook's interest, bots aren't a problem at all in the short-term.

[–] [email protected] 5 points 2 weeks ago (1 children)

surely at some point advertisers will put 2 and 2 together when they stop seeing results from targeted advertising.

[–] [email protected] 12 points 2 weeks ago

I think you give them too much credit. As long as it doesn’t actively hurt their numbers, like x, it’s just part of the budget.

[–] [email protected] 15 points 2 weeks ago (1 children)

Engagement.

It’s all they measure, what makes people reply to and react to posts.

People in general are stupid and can’t see or don’t care if something is AI generated

[–] [email protected] 5 points 2 weeks ago (3 children)

they measure engagement, but they sell human eyeballs for ads.

[–] [email protected] 8 points 2 weeks ago (1 children)

But if half of the engagement is from AI, isnt that a grift on advertisers? Why should I pay for an ad on Facebook that is going to be "seen" by AI agents? AI don't buy products (yet?)

[–] [email protected] 6 points 2 weeks ago

yes, exactly.

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[–] [email protected] 6 points 2 weeks ago* (last edited 2 weeks ago) (2 children)

For me it's some kind of cartoon with the caption "Best comic funny 🤣" and sometimes "funny short film" (even though it's a picture)

Like, Meta has to know this is happening. Do they really think this is what will keep their userbase? And nobody would think it's just a little weird?

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[–] [email protected] 48 points 2 weeks ago (1 children)

This is a pretty sweet ad for https://originality.ai/ai-checker

They don't talk much about their secret sauce. That 40% figure is based on "trust me bro, our tool is really good". Would have been nice to be able to verify this figure / use the technique elsewhere.

It's pretty tiring to keep seeing ads masquerading as research.

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[–] [email protected] 46 points 2 weeks ago (6 children)

Keep in mind this is for AI generated TEXT, not the images everyone is talking about in this thread.

Also they used an automated tool, all of which have very high error rates, because detecting AI text is a fundamentally impossible task

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[–] [email protected] 41 points 2 weeks ago (2 children)

The other 60% are old people re-sharing it.

[–] [email protected] 7 points 2 weeks ago (1 children)

6% old people re-sharing. The other 54% were bot accounts.

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[–] [email protected] 35 points 2 weeks ago (1 children)

FB has been junk for more than a decade now, AI or no.

I check mine every few weeks because I'm a sports announcer and it's one way people get in contact with me, but it's clear that FB designs its feed to piss me off and try to keep me doomscrolling, and I'm not a fan of having my day derailed.

[–] [email protected] 11 points 2 weeks ago (2 children)

I deleted facebook in like 2010 or so, because i hardly ever used it anyway, it wasn't really bad back then, just not for me. 6 or so years later a friend of mine wanted to show me something on fb, but couldn't find it, so he was just scrolling, i was blown away how bad it was, just ads and auto played videos and absolute garbage. And from what i understand, it just got worse and worse. Everyone i know now that uses facebook is for the market place.

[–] [email protected] 11 points 2 weeks ago* (last edited 2 weeks ago) (1 children)

My brother gave me his Facebook credentials so I could use marketplace without bothering him all the time. He's been a liberal left-winger all his life but for the past few years he's taken to ranting about how awful Democrats are ("Genocide Joe" etc.) while mocking people who believe that there's a connection between Trump and Putin. Sure enough, his Facebook is filled with posts about how awful Democrats are and how there's no connection between Trump and Putin - like, that's literally all that's on there. I've tried to get him to see that his worldview is entirely created by Facebook but he just won't accept it. He thinks that FB is some sort of objective collator of news.

In my mind, this is really what sets social media apart from past mechanisms of social control. In the days of mass media, the propaganda was necessarily a one-size-fits-all sort of thing. Now, the pipeline of bullshit can be custom-tailored for each individual. So my brother, who would never support Trump and the Republicans, can nevertheless be fed a line of bullshit that he will accept and help Trump by not voting (he actually voted Green).

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[–] [email protected] 8 points 2 weeks ago

It's such a cesspit.

I'm glad we have the Fediverse.

[–] [email protected] 32 points 2 weeks ago (2 children)

I’ve posted a notice to leave next week. I need to scrape my photos off, get any remaining contacts, and turn off any integrations. I was only there to connect with family. I can email or text.

FB is a dead husk fake feeding some rich assholes. If it’s coin flip AI, what’s the point?

[–] [email protected] 18 points 2 weeks ago* (last edited 2 weeks ago) (2 children)

Back when I got off in 2019, there was a tool (Facebook sponsored somewhere in the settings) that allowed you to save everything in an offline HTML file that you could host locally and get access to things like picture albums, complete with descriptions and comments. Not sure if it still exists, but it made the process incredibly painless getting off while still retaining things like pictures.

[–] [email protected] 13 points 2 weeks ago (1 children)

Thank you real internet person. You make the internet great.

  • From Another Real Internet Person
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[–] [email protected] 9 points 2 weeks ago

It still existed when I did the same thing a year ago or so. They implemented it awhile back to try and avoid antitrust lawsuits around the world. Though, now that Zuckerberg has formally started sucking this regime's dick, I wouldn't be surprised if it goes away.

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[–] [email protected] 25 points 2 weeks ago (1 children)

When I was looking for a job, I ran into a guide to make money using AI:

  1. Choose a top selling book.

  2. Ask Chat GPT to give a summary for each chapter.

  3. Paste the summaries into Google docs.

  4. Export as PDF.

  5. Sell on Amazon as a digital “short version” or “study guide” for the original book.

  6. Repeat with other books.

Blew my mind how much hot stinking garbage is out there.

[–] [email protected] 10 points 2 weeks ago (1 children)

These people should be shot. With large spoons. Because it’ll hurt more.

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[–] [email protected] 23 points 2 weeks ago* (last edited 2 weeks ago) (13 children)

The bigger problem is AI “ignorance,” and it’s not just Facebook. I’ve reported more than one Lemmy post the user naively sourced from ChatGPT or Gemini and took as fact.

No one understands how LLMs work, not even on a basic level. Can’t blame them, seeing how they’re shoved down everyone’s throats as opaque products, or straight up social experiments like Facebook.

…Are we all screwed? Is the future a trippy information wasteland? All this seems to be getting worse and worse, and everyone in charge is pouring gasoline on it.

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[–] [email protected] 18 points 2 weeks ago (3 children)

> uses ai slop to illustrate it

[–] [email protected] 12 points 2 weeks ago (1 children)

The most annoying part of that is the shitty render. I actually have an account on one of those AI image generating sites, and I enjoy using it. If you're not satisfied with the image, just roll a few more times, maybe tweak the prompt or the starter image, and try again. You can get some very cool-looking renders if you give a damn. Case in point:

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[–] [email protected] 6 points 2 weeks ago

Seems like an appropriate use of the tech

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[–] [email protected] 18 points 2 weeks ago

I wouldn’t be surprised, but I’d be interested to see what they used to make that determination. All of the AI detection I know of are prone to a lot of false-positives.

[–] [email protected] 17 points 2 weeks ago (1 children)

This kind of just looks like an add for that companies AI detection software NGL.

[–] [email protected] 14 points 2 weeks ago (1 children)

I was wondering who Facebook was for, good to know AI has low standards

[–] [email protected] 9 points 2 weeks ago

Dead internet theory

[–] [email protected] 12 points 2 weeks ago* (last edited 2 weeks ago) (3 children)

In the last month it has become a barrage. The algorithms also seem to be in overdrive. If I like something I get bombarded with more stuff like that within a day. I'd say 90% of my feed is shit that has nothing to do with anyone I know.

If it wasn't a way to stay in touch with family and friends I'd bail.

[–] [email protected] 6 points 2 weeks ago (2 children)

A friend told me he saw 16 posts before he saw a post from a friend or page he’d liked.

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[–] [email protected] 10 points 2 weeks ago (1 children)

Thanks.
Now do Reddit comments.

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[–] [email protected] 10 points 2 weeks ago

And 58.82% are likely generated by human junk then.

[–] [email protected] 9 points 2 weeks ago

If you want to visit your old friends in the dying mall. Go to feeds then friends. Should filter everything else out.

[–] [email protected] 9 points 2 weeks ago* (last edited 2 weeks ago) (1 children)

Also… the tremendous irony here is Meta is screwing themselves over.

They've hedged their future on AI, and are smart enough to release the weights and fund open research, yet their advantage (a big captive dataset, aka Facebook/Instagram/WhatsApp users) is completely overrun with slop that poisons it. It’s as laughable as Grok (X’s AI) being trained on Twitter.

[–] [email protected] 8 points 2 weeks ago (2 children)

Meta is probably screwed already. Their user base is not growing as before, maybe shrinking in some markets, and they need the padding to cover it up.

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[–] [email protected] 7 points 2 weeks ago (1 children)

8k posts sounds like 0.00014 percent of Facebook posts

[–] [email protected] 16 points 2 weeks ago (1 children)

It probably is but it’s a large sample size and if the selection is random enough, it’s likely sufficient to extrapolate some numbers. This is basically how drug testing works.

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