this post was submitted on 31 May 2024
158 points (94.4% liked)

Ask Lemmy

26916 readers
2374 users here now

A Fediverse community for open-ended, thought provoking questions

Please don't post about US Politics. If you need to do this, try [email protected]


Rules: (interactive)


1) Be nice and; have funDoxxing, trolling, sealioning, racism, and toxicity are not welcomed in AskLemmy. Remember what your mother said: if you can't say something nice, don't say anything at all. In addition, the site-wide Lemmy.world terms of service also apply here. Please familiarize yourself with them


2) All posts must end with a '?'This is sort of like Jeopardy. Please phrase all post titles in the form of a proper question ending with ?


3) No spamPlease do not flood the community with nonsense. Actual suspected spammers will be banned on site. No astroturfing.


4) NSFW is okay, within reasonJust remember to tag posts with either a content warning or a [NSFW] tag. Overtly sexual posts are not allowed, please direct them to either [email protected] or [email protected]. NSFW comments should be restricted to posts tagged [NSFW].


5) This is not a support community.
It is not a place for 'how do I?', type questions. If you have any questions regarding the site itself or would like to report a community, please direct them to Lemmy.world Support or email [email protected]. For other questions check our partnered communities list, or use the search function.


Reminder: The terms of service apply here too.

Partnered Communities:

Tech Support

No Stupid Questions

You Should Know

Reddit

Jokes

Ask Ouija


Logo design credit goes to: tubbadu


founded 1 year ago
MODERATORS
 

Just as the title says: Have you ever clicked on an ad, knowing it was an ad, on purpose? What ad was it? Why did you click it?

Curious because I realized I have not once in my life clicked on an ad shown online on purpose. Accidentally, and being tricked into clicking the wrong thing sure; never with intent though.

(page 3) 12 comments
sorted by: hot top controversial new old
[–] [email protected] 1 points 5 months ago

Yes!

Probably a couple of times a year, some interesting product will catch my eye. It doesn't necessarily mean I'd be willing to buy the product. The last thing I clicked on was a yarbo ad. There's no way in hell I'm going to pay 5 to 10 grand for a robot tractor, but to be honest the thing looks pretty cool. I watch the entire ad did a quick search for pricing and what about my day. Now I'll probably see 420,000 different ads for it but that's okay it still looks pretty cool.

[–] [email protected] 1 points 5 months ago

Yes, sometimes I see something that looks interesting and click to learn more. But I think more often than not I'll just open an incognito window and search for it instead of clicking on the ad.

[–] [email protected] 1 points 5 months ago

Only for things I was planning on purchasing beforehand and happened to see a sale had started. So the ad saved me from waiting and actively watching for a sale since I don't create accounts for every company I purchase from.

[–] [email protected] 1 points 5 months ago* (last edited 5 months ago)

Admittedly I've clicked on a handful of interesting Youtube ads but not one in the past 5 years, so I can't remember what they were. I just don't really see Youtube ads unless I'm on a mobile device or I turn them on to help a creator get revenue, as I use a pretty strong adblocker on my PC. Don't snitch to Google about that though.

I'm a bit more sympathetic to Youtube ads since they are a revenue source for some of my favorite creators, as much as I hate the way Youtube goes about it. Never clicked on any other ads besides these though.

[–] [email protected] 1 points 5 months ago* (last edited 5 months ago) (1 children)

Lots of times, sometimes they are quite accurate to what I am interested in thanks to spyware. If I haven’t installed blocker yet or it broke and I see these nice shoes or whatever so I click click click

[–] [email protected] 1 points 5 months ago

Same, especially for concerts and events in my city. It's shitty to know how they target, but it's put me onto things I would have otherwise missed.

[–] [email protected] 1 points 5 months ago

Yes, it happens from time to time.

We are not allowed to run an adblocker on company computers so I see ads when browsing the web, sometimes I see an ad for a cool product from my local camera shop that I want to learn more about, then I click the ad.

[–] [email protected] 1 points 5 months ago

Yeah. Do I buy it just from their marketing? No. Have I bought things that I found as ads? Absolutely. Advertising has a legitimate purpose.

[–] [email protected] 0 points 5 months ago

to provide an answer from the advertiser’s perspective, they are very aware that the Click Through Rate (CTR) is incredibly low, as corroborated by the comments, actually measured at about 0.2%.

because it’s so small and potentially difficult to track, other metrics besides CTR are used alongside by marketers, including total impressions, conversion rates between other channels and, yes, tracing your browsing history by way of cookies and other invasive digital tools.

load more comments
view more: ‹ prev next ›