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I mentioned revenue, not income. The income from AWS is low because much of the revenue is reinvested in expansion of AWS.
Then we're both wrong. A deeper dive into newer numbers shows AWS REVENUE is 16% (12.5% is a year or two old). online stores REVENUE is 50%. The thing is that online stores recently started losing money so AWS INCOME is currently Amazon's bread winner. (Edit: swipe type spelling mistakes)
What’s the difference?
Revenue represents sales, whereas income represents profits.
Why not just say profit then?
Profit would be income - expenses.