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Your Windows 10 PC will soon be 'junk' - users told to resist Microsoft deadline
(www.express.co.uk)
This is a most excellent place for technology news and articles.
Most people don't install windows or ask a family member or friend to do it for them, they buy a device that has windows already on it. The number of people who put windows on a device themselves is a miniscule fraction of windows users
You're right. Over the years, I've installed various kinds of Windows for relatives, and various Linux distros for myself and my wife. I've found, particularly in recent years, Linux is easier to install and more straightforward. Yeah, I'm an experienced user, so it's fairly easy for me and not intimidating, but I can't see a Linux installation as more difficult to install compared to Windows.
Most users, as you say, don't install an OS themselves, which applies to both Windows, Mac and Linux.