this post was submitted on 23 Oct 2023
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Most of the world's biggest advertisers have stopped buying ads on Elon Musk's X, exclusive new data shows::Musk and X CEO Linda Yaccarino have recently stated that most of the company's top-spending advertisers from last year have returned.

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[–] [email protected] 12 points 1 year ago (3 children)

Why pay the $10? If you're going to drop from 77k to 10 you might as well drop to zero, right? There must be some nuance or legalese around this that I don't understand

[–] [email protected] 17 points 1 year ago (1 children)

Isn't $10 the monthly subscription fee or whatever it's called? Maybe they just want to keep that checkmark besides their name.

[–] [email protected] 23 points 1 year ago

brand protection campaign. You run a minimal spend on every CDN on your trademarks as a method of ensuring each platform connects and protects your name back to your business entity

[–] [email protected] 10 points 1 year ago (1 children)

It's probably baked into their contract that there is a fee or other penalty for canceling. Or maybe an AI just decided $10 was slightly more optimal than 0. Or perhaps the contract period ended minutes after the billing period.