Technology
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Migrating email alone is a huge pain. To be truly independent you need your own domain in case whatever provider you choose goes to shit. Any decent one will cost money. Now, most people don't even know what a domain is, let alone where and how to buy it and use it for email. They also have to pay that mail provider, configure everything and migrate their old emails and forward their old mail. Oh and now they also have different logins everywhere, and because they probably don't have a password manager either they need to get one or just have different logins for different things.
That's ... a gargantuan task. for an average person - even if you provide them with a rough outline of what they'd need to do they probably wouldn't be able to do so without help.
Also, as a side note, what do you use for watching videos? What phone do you have? What maps do you use? It's not so easy to "de-google" completely.
Migrating emails isnt that hard if u dont set yourself a deadline. Some services like proton offer migration and forwarding from google and you can just slowly update them as you use it. I myself got tutanota and anonaddy and going through my bitwarden entries updating different alias for everything for the past couple days. Still gonna keep the gmail accounts around for emergency but will slowly disassociate from it.
Takes a while but you can just stick with updating them when you do use it if you dont have the time or feeling lazy. For an average person who doesnt value privacy, they have no reason to move out of google anyway so gmail will always be the popular one unfortunately.
This is how I did it. Set up a Protonmail account with my own domain, and set all my Gmail emails to forward there. I set up a special folder for all forwarded mail, to remind myslef that I should change my email on that service, and every time I logged somwhere or received an email from an important service I use, I made sure to change my address there.
It has already been several years, but I think I've managed to replace it everywhere within a few months. I haven't seen a forwarded email in months, so I think I'm finally done.