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WordPress.org bans WP Engine, blocks it from accessing its resources (techcrunch.com)

submitted 2 months ago by [email protected] to c/[email protected]

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The blocked resources in question? Automatic security and features updates and plugin/theme repository access. Matt Mullenweg reasserted his claim that this was a trademark issue. In tandem, WordPress.org updated its Trademark Policy page to forbid WP Engine specifically (way after the Cease & Desist): from "you are free to use ['WP'] n any way you see fit" to a diatribe:

The abbreviation “WP” is not covered by the WordPress trademarks, but please don’t use it in a way that confuses people. For example, many people think WP Engine is “WordPress Engine” and officially associated with WordPress, which it’s not. They have never once even donated to the WordPress Foundation, despite making billions of revenue on top of WordPress.

https://techcrunch.com/2024/09/26/wordpress-vs-wp-engine-drama-explained attempts to provide a full chronology so far.

Edit:

The WordPress Foundation, which owns the trademark, has also filed to trademark “Managed WordPress” and “Hosted WordPress.” Developers and providers are worried that if these trademarks are granted, they could be used against them.

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[–] [email protected] 0 points 2 months ago (1 children)

They're advertising the speed of their cache, which can easily be just a plugin, and the amount of servers, which well of course is external software that requires no changes to WordPress.

As for the endorsement part, I'll just copy what I said above:

At most, they just ambiguously used “Powered by WordPress Experts” once. I don’t see how the evidence misleads people into thinking there was an endorsement.

But yeah, the smart way out would’ve been adding a “WP Engine is not associated with WordPress.org”, at least one below the “WP ENGINE®, VELOCITIZE®, TORQUE®, EVERCACHE®, and the cog logo service marks are owned by WPEngine, Inc.” footer. All in the past now, though. At the best both companies are tomfools.

See, that's why I don't like talking about the same thing in multiple threads.

[–] [email protected] 2 points 2 months ago (1 children)

A disclaimer absolutely doesn't make it not trademark infringement. It doesn't even make a dent.

[–] [email protected] 0 points 2 months ago

Sure, a small disclaimer wouldn't, and a large, prominent, tobacco-style disclaimer wouldn't get rid of everything but will make a dent. Anything else? Where is the endorsement? Where is the modification?