this post was submitted on 25 Apr 2024
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Privacy
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Legitimate Interest is an attempt at working around the GDPR using a loophole in the ruling meant to permit processing of data in situations such as when a business has a trading relationship with a client.
However the legal clarification from the EU Commission says: "Your company/organisation must also check that by pursuing its legitimate interests the rights and freedoms of those individuals are not seriously impacted, otherwise your company/organisation cannot rely on grounds of legitimate interest as a justification for processing the data and another legal ground must be found." (see here) and there is a "right to privacy" in EU law.
So supposedly that nearly endless list of "partners" (read: advert providers, trackers and other assorted businesses who make money from breaking people's privacy) cannot use legitimate interest to track you as that would break your right to privacy.
That said, in practice they probably do, and until they get fined hard they'll keep on doing it, so as others said, don't used a Chrome-based browser and use a good Ad Blocker add-on.