Forums and websites have always used content to market things (think DAU or visitors to sell more expensive banner ads at the top of a post).
I agree that forum hosts were (mostly) random people that wanted to do something for their community, but monetization didn't kill the friendly Internet, consolidation did.
She's generally average from what I've heard amongst my friends. Not a slam dunk but not stumbling over herself. I think she'll really have to prove herself and release a strong platform to sway any voters. The good news is that a decent number of people are going to vote for her just because she's not Trump.
I suspect the real problem for some Americans will be a woman as president...which is just about how screwed America is right now.
Pretty notably she doesn't have any big skeletons in her closet (that I know of at least) that Republicans can latch on to and create drama over.