Coincidentally, the CEO of bluesky posted this infographic today. Maybe some of these things will not hold up in the long run, but we'll see.
They have recently said that they are going to have a subscription model for some extra features to curb the need to throw in ads and whatnot. We'll definitely see how that all works. But I do feel like they might be at least trying to set up a business model that doesn't totally suck. All to be determined at this point.
I think they described some basic-ish stuff you'd get if you subbed, like longer video uploads. There were a couple of perks that I don't remember off the top of my head.
And that may not be the only revenue stream in the end. They may still get financing from somewhere else, which certainly has its issues. But at least trying to figure out something while they are relatively small is probably a better approach than waiting until the walls are falling down and then scrambling.