IMO the thing is that people don't care about their privacy. Sure, some people around here do, but your average person owns an Alexa, has a FB/Instagram account and constantly posts their location, uses the same password on many sites, uses TikTok, doesn't block cookies, etc etc etc.
Most people don't actually care. Some claim they do, but then can't even be bothered to stop using Instagram etc because of the "inconvenience"... So do they really care?
Some companies (Apple, etc) push their products under a narrative around safety and security, and people will repeat that point as a way to justify a decision they already made, but if they actually cared, they would be doing other things too. But they don't.
The number of us who do actually care about privacy and security is actually very small.
They also increased the saturation/contrast too.