this post was submitted on 15 May 2025
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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] [email protected] 28 points 6 days ago (1 children)

Firefox X UBlock Origin X Sponsorblock X Bring Back Youtube Dislike. Thank fuck for those Devs.

[–] [email protected] 10 points 6 days ago (1 children)

The removal of YouTube dislike is still fucking infuriating to me. I get it: now I have to watch the video to find out if it's a piece of shit, and that's exactly what they want, but holy fuck what a shitty decision designed to waste my time and maximize their chances to flash an ad in my face.

[–] [email protected] 2 points 6 days ago

Absolutely. It sucks so much for me to not be able to see that most people DO disagree with a video, and all I can see is the idiots that did. So frustrating.

[–] [email protected] 16 points 6 days ago

Just imagine coming up with shit like this being the only job you can find and not jumping off a building instead.

[–] [email protected] 15 points 6 days ago

firefox and uBlock Origin. I don't see ads. Fuck Google and their AI.

[–] [email protected] 12 points 6 days ago

Imagine ...

THIS IS SP....

Insert unskippable ad here.

ARTA!

[–] [email protected] 9 points 6 days ago* (last edited 6 days ago) (2 children)

Why do you need "AI" for this? That is something that can be done client side on a 30 year old phone without sweat if you already have a list of timestamps and number of engagements for a video?

[–] [email protected] 13 points 6 days ago (1 children)

I was at Google when they announced that only AI-related projects would be able to request increased budget. I don't know if they're still doing that specifically, but I'm sure they are still massively incentivizing teams to slap an "AI Inside" sticker on everything.

[–] [email protected] 3 points 6 days ago

considering thier Pixels are heavily devoting most of its resources to AI solely, while neglecting all the other hardware.

[–] [email protected] 7 points 6 days ago (2 children)

30 year old phone

I'd like to see you try:

[–] [email protected] 3 points 6 days ago

Done, but the dial up is going to take a while for the reply

[–] [email protected] 2 points 6 days ago* (last edited 6 days ago)

This task is not that complicated. You have a list of timestamps with the seconds and the number of interactions for that second. All you need to do is to find the seconds with the most interactions. On a 1h video this would be only 3600 calculations "if currentValue is greater than maxValue". If you store it as a Plain integer array you would need ~14KB of RAM. For comparison, a 1987 homecomputer with a 68000 CPU would do ~7Million calculations per second and have ~512kB of RAM, depending on the options.

[–] [email protected] 5 points 6 days ago

A guy I know started selling AI push notifications.

Your app signs up for his service, and he uses what's essentially ChatGPT to find the best time slot to send you custom push notifications. That's just his third party service working with limited data and system access.

Just imagine when Google and Apple start selling that as a service integrated to the OS.

[–] [email protected] 4 points 6 days ago

Eh this needs to go in fuckai

[–] [email protected] 2 points 6 days ago (1 children)

Use Freetube or Invidious, problem solved.

[–] [email protected] 2 points 5 days ago (1 children)

Only Freetube is being actively attacked by Google and Invidious is basically dead.

[–] [email protected] 2 points 4 days ago

Use NewPipe or its forks

[–] [email protected] 3 points 6 days ago (1 children)

So I'm sure this will just cause more people to use Ublock and other ad blocking services if that one fails. Maybe this will cause more people to look into making their own Peertube instances. But who am I kidding, normies usually don't like hosting communities themselves...

[–] [email protected] 4 points 6 days ago

Maybe this will cause more people to look into making their own Peertube instances. But who am I kidding, normies usually don't like hosting communities themselves...

The "normies" don't even know what that means. I get this platform is full of techy people and out of touch with the typical technology user, but Holy shit this is on a whole different level.

[–] [email protected] 1 points 6 days ago

EwTube underestimates a person's primordial instinct to skip ads

[–] [email protected] 167 points 1 week ago (18 children)

Google seems bound and determined to destroy itself trying to escalate it's profits from "staggering" to "colossal." The search is so bad AI is actually better, and that's saying something. And now they want to enshittify YouTube? Okay. I'm sure it won't die right away, but this will be one of the thousands cuts.

[–] [email protected] 126 points 1 week ago (20 children)
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[–] [email protected] 129 points 1 week ago (34 children)

I don't understand why this needs AI. I'm guessing this is just more marketing nonsense. You can already see the "most engaged moments" by simply hovering over the timeline.

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