this post was submitted on 30 Sep 2023
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Everyone knows the tale of Brand X getting bought out by some faceless global conglomerate and going to shit, but does the opposite ever happen?

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[–] [email protected] 189 points 1 year ago* (last edited 1 year ago) (10 children)

Matt Stone and Trey Parker bought the real Casa Bonita and improved everything all around; from the decor and atmosphere, the food and drinks, and pays the staff, IIRC, $32/hour.

It's not a big conglomerate, but it's the closest example I could even think of.

[–] [email protected] 53 points 1 year ago (3 children)

As a Coloradian I’m so ducking happy to see what they’ve done. There was huge issues with the old place and it literally made you sick. Now they have a big time chef and new kitchens

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[–] [email protected] 156 points 1 year ago (7 children)

Minecraft would've died under Notch.

[–] [email protected] 75 points 1 year ago (2 children)

Avoided turning into Meincraft.

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[–] [email protected] 55 points 1 year ago (12 children)

Man Notch really turned out to me a mess didn't he...? 😥

I remember back in like 2012 he was one of my personal "heros".

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[–] [email protected] 135 points 1 year ago (6 children)

Victoria's Secret was started by a businessman who felt like there should be a store for men to buy lingerie for women. It didn't go so well. The stores were on the verge of bankruptcy and the company was bought out. The new owner marketed the store towards women and it became the largest lingerie retailer in the US.

[–] [email protected] 77 points 1 year ago* (last edited 1 year ago) (1 children)

Less fun fact : the Ceo of victoria secret,who stepped down in 2020 largely due to these allegations, was heavily involved with Epstein, including giving him a free multi million dollar house, and letting him have "hire and firing" rights at victoria secrets to recruit victims by advertising that he was looking for models.

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[–] [email protected] 114 points 1 year ago (2 children)

There was a social media site called MySpace in the early 2000s that got bought out and my friend Tom made out great and is now a successful photographer. The website went to shit, but my first online friend is living his best life.

[–] [email protected] 28 points 1 year ago (3 children)

MySpace actually just reverted back to it's intended purpose which is for bands to post their stuff.

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[–] [email protected] 98 points 1 year ago (18 children)

Minecraft maybe? I would say at the minimum it's a net neutral but considering how far off the deep end Notch is now I imagine it was a good thing.

[–] [email protected] 30 points 1 year ago (20 children)

They've made some pretty awful changes to the game since. That being said, I bet minecraft would have fizzled out if microsoft didn't purchase them. They're still pumping out regular updates and its popularity is huge. I'd definitely consider the acquisition an overall win.

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[–] [email protected] 70 points 1 year ago* (last edited 1 year ago) (7 children)

First thing that comes to mind is Lamborghini which would not exist today if it were not acquired. It was on the verge of bankruptcy and ended up getting passed around a few times before being acquired by Volkswagen/Audi. I think the general consensus is that access to Audi's technology brought some sophistication in the form of AWD, traction and stability control, and a bump in quality and reliability. I know they only make obscenely expensive cars that few people ever get to enjoy, but they were able to maintain a headquarters and factory in Italy with a few thousand employees which would have definitely shut down without the acquisition.

Edit: On the topic of cars, another example would be Red Bull Racing which originated as a small F1 team started in the 90s. It was bought by Ford and rebranded to Jaguar F1. Ford didn't have much success with it, so they sold the whole team to Red Bull for $1. Red Bull went on to dominate from 2010 to 2013 and again from 2021 to present day.

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[–] [email protected] 59 points 1 year ago (16 children)

Not an apple fan really at all but buying that chip design company way back when seems to have been the right move. The M1 chip in my mbp is fantastic.

[–] [email protected] 44 points 1 year ago (5 children)

Even before that, Apple owes its very existence to an acquisition. Acquiring Next allowed them to abandon their dying OS and start anew with OS X, and brought back in founder Steve Jobs (who Apple had previously fired). With Steve Jobs at the helm, they made the computers cool again to buy some time before the iPod completely turned the company around.

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[–] [email protected] 58 points 1 year ago (6 children)

GitHub started adding new good features after being acquired by Microsoft

[–] [email protected] 31 points 1 year ago (1 children)

didn't they like... scrape everyone's open source code for an ai and then gatekeep that shit to their own infra?

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[–] [email protected] 28 points 1 year ago (2 children)

Mixed feelings on this one; I think the jury is still out. I think I preferred GitHub being independent and focused on hosting source code and reviewing merge requests. But... I'm not sure if the product would've ended up any better without being under Microsoft.

Microsoft lately seems to take pretty hands off approaches and follow the "don't fix what isn't broken" rule well, which seems to be working for them.

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[–] [email protected] 56 points 1 year ago (26 children)

One could make the argument for Disney buying Marvel. They made some great movies. They had also then had enough cash to buy back X-Men, etc and bring everything back in under Marvel Studios. Not a big fan of Marvel stuff lately, but everything up through Endgame was great, especially for a comic nerd like myself.

[–] [email protected] 40 points 1 year ago (4 children)

I enjoyed the story arc leading up to Endgame, but since then, they've filmed so much that I just feel like I can't keep up. The last movie I watched was Multiverse of Madness where I spent about half the movie going "Huh, I feel like I'm missing stuff from the Wanda TV show". I had never seen Spider-Man: No Way Home, either. And I guess there was a Loki show and a Marvel "What If" series, too?

Being a Marvel fan shouldn't have to be a job!

[–] [email protected] 21 points 1 year ago

going “Huh, I feel like I’m missing stuff

Thats how it is to read a Marvel comic too. I love it. But it is not for everyone. And in comics there is too much to keep up so you just accept that you cant.

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[–] [email protected] 55 points 1 year ago (2 children)
[–] [email protected] 36 points 1 year ago

You forgot:

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[–] [email protected] 50 points 1 year ago (1 children)

YouTube got better before it got to whatever it is now

[–] [email protected] 41 points 1 year ago (3 children)

I don't think that's a fair comparison. Youtube only existed for less than 2 years as an independent start up. There's no way to know what it could become as an independent tech company.

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[–] [email protected] 48 points 1 year ago (4 children)

Volvo has done way better under Geely than they ever have under GM.

[–] [email protected] 29 points 1 year ago (1 children)

Volvo has done way better under Geely than they ever have under ~~GM~~ Ford.

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[–] [email protected] 46 points 1 year ago (2 children)

We had a local grocery chain get bought out by whole foods (before it was amazon). They went from 80% bullshit homeopathic vitamin shit and 20% old rotting produce to stores with actual (if overpriced) food. I’m sure the local vegans and crystal mommies were sad, but I thought it was a huge improvement.

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[–] [email protected] 38 points 1 year ago

Motorola, while it was owned by Google, was actually quite good. The Moto g and the Moto x line were started in that era. The original Moto x was one of the best looking phones I've ever used.

[–] [email protected] 33 points 1 year ago (7 children)

Appalachian Mountain Brewery.

They paved the way for new breweries in a little mountain town in western North Carolina. They consistently gave significant percentages to charities, often local. They built a recognized brand and then sold to Anheuser Busch InBev. AB InBev helped them reach new craft beer drinkers with a huge corporate backing. The business ran the same as far as a local consumer could tell. They got a lot of new insight and opportunities.

And then two of the original founders bought it back from AB InBev. First time that's ever happened. Really great guys too. Very happy to continue to see their journey.

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[–] [email protected] 32 points 1 year ago (13 children)

Android being bought by Google

[–] [email protected] 44 points 1 year ago (5 children)

Up to a point, now it feels worse and worse every new version.

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[–] [email protected] 25 points 1 year ago (2 children)

You know out of all things i miss the candy names

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[–] [email protected] 32 points 1 year ago (2 children)

None that I can think of.

And honestly Brand X is rarely the good guy in this situation being fucked over by the big bad corporations.

It is usually the creator/owner is looking for their payday. They may have created a great product but these days that is usually to make them attractive to be bought out.

In tech, for the last few decades, the goal of so many startups is not to be the next Apple/Google/Facebook but to create something that Apple/Google/Facebook want to buy.

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[–] [email protected] 32 points 1 year ago (5 children)

I just saw a Jaguar that actually looked pretty nice. I hadn't seen a decent Jaguar since Ford bought them out. So I guess Tata did something right in allowing some style back rather than them just looking like a Ford. But I can't vouch for the rest of the car, just that it looked nice, which is something the original Jaguars always had going for them. That unique style.

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[–] [email protected] 31 points 1 year ago (1 children)

BANANA!

Without the many republics and massive damage done we would not have the cheap bananas we all rely on for potassium and low level radiation.

[–] [email protected] 31 points 1 year ago (2 children)

i really hope you can clarify, are you saying genocide is justifiable to have cheap bananas?

[–] [email protected] 42 points 1 year ago (6 children)

I think it's sarcasm, mate, but I could be wrong

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[–] [email protected] 30 points 1 year ago (2 children)

This is a pretty good example of a mental bias. Most of the times this happens it's the expected result, so nobody bothers to remember.

Like I can't remember one either. But there's a lot of companies that have been rescued from disaster and turned back around into forgettable mediocrity. I just ... can't think of one.

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[–] [email protected] 29 points 1 year ago (1 children)

TO;DR:

Luxury items and brands that we don't really need seem to get better after being bought out. The rest is fucked.

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[–] [email protected] 23 points 1 year ago (3 children)

The company I work for got bought out and from my perspective things have only improved. From the perspective of the random customer who has the first thing go wrong in half a decade though? Those immediately blame the acquisition.

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[–] [email protected] 23 points 1 year ago

Ducati being bought by Audi. Maintenance intervals got better, instead of doing valve adjustments every 7500 miles. It did make the brand move away from dry clutch to a wet clutch, losing some of their iconic sounds ("I dunno man, should the engine sound like that when idling? Sounds like two metal wrenches hitting each other.")

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