I watch a lot of movies, usually around 150+ per year. Apple offers one newish movie as the .99 rental per week which I'm happy to pay for but when they come asking for $25 for a digital rental for the rest of the new stuff... Get the fuck outta here.
It's crazy that I can subscribe to Spotify and get virtually the entire history of music but video services have completely fractured the model into tiny shards. I will continue to watch my 150+ movies a year whether the studios want to offer a reasonable price or not.