They track information such as your spending habits and how you interact with their marketing messages, and they now also combine all of your personal information they have collected about you to profile you, they also get information about you from third-parties. Quoted from the updated policy: Information from third parties about you, such as identity, preferences and inferences about you...
Man I'm getting crazy strong WD vibes with this one. I can just recommend not using that service anymore. You can mitigate third party tracking but if such an invasive service has something to do with your ID or banking info, it is very bad for privacy no matter what you do.