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Generally, I personally, disagree. Usually companies do not get your data from the air, they provide people service and often for free in exchange. This is a model which made internet available for masses.
What I agree with - a transparency and control, more or less like GDPR suggests (not like it is usually implemented, though).
Yeah I feel like OP is suggested a world where you pay $5 a month to use Facebook, but you get the premium version for free if you sign off your rights. Maybe not a whole lot would change, except a higher awareness of the business model.
OP wants companies pay them. Regarding pay or watch ad (this is a usual way your data is sold): youtube, spotify and many others offer this option already now.
Imo companies should at least pay for the data used by said ads. Especially the ones that needlessly throw videos at people.
They do - they provide you some service in exchange.