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The early days of web shopping sure were interesting. I was a very early adopter compared to most people.
The very first thing I ever bought online was a flashlight back in 1999. Which was such a novelty at the time that I actually visited the two guys who ran that shop from a literal broom closet in order to collect it. I was like their third customer ever. These days they have 75 employees and around 7 million euros of revenue.
Collecting a web order seems silly now, but at that time it basically avoided a two week wait. Back in 1998-2005, if you bought something online in the Netherlands, you usually had to transfer the money by bank. Which took a few days. After that, they would send the product, which again took a few days.
In 2005 we got a new online payment method that let you transfer the money immediately, much like paying at a register. That made it way more convenient for everyone and you saw massive increases in spending year over year.