Technology
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I run Google ads for small businesses and what blows my mind is how much money TEMU has. They throw money at advertising like it's unlimited. Every client in the e-commerce space is being outbid by TEMU at every search, and they're overlapping/appearing above them in 80-90% of all searches.
They even appear above amazon most of the time. It's insane how much they're spending.
We used to just have to put up with Amazon because they're huge and we can't compete, but now competing against two giant budgets is frustrating.