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Republicans have been trying to get out ahead of a suspected (by them at least) endorsement of Biden by the widely popular billionaire superstar. They want to manufacture as much rancor and outrage against her and any peripheral involvement to what they claim was a rigged game as they can. If they throw a big enough fit, that if she DOES endorse Biden at some point, they can just screech about how they saw it coming and the Superbowl was rigged and... whatever other demented shit they think might stick.
So really, Most people just don't care Swift was at the game, then there's the usual media fervor about the latest idol of the week doing anything, and finally everything she does is being amplified by Republicans in an effort to prove their latest conspiracy theory.
Also, cynically:
Swift is savvy enough to know she can enjoy the free PR.
The NFL has realized they can use her presence to sell their game to a generation of women.
There were two makeup ads this year, which is a lot higher than the zero there are typically.
Nice win-win. And a great way to give regressives the middle finger. Or better yet, make them go nuts with impotent rage by not even addressing them.