this post was submitted on 04 Feb 2024
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Steve Mann invented probably the first mediated reality device, the EyeTap, in 1984. Of course, it was a freaking CRT and mirror array strapped to your head, but one of the original proposed use cases was to remap advertising billboards into whatever you wanted. Fast forward 40 years and we're using the same concept to beam ads directly into your eyeballs.
puts on glasses
OBEY.
CONSUME.
Covering IRL advertisements is the only thing that interests me with this sort of tech. I would love to cover billboards with random memes or even just erase them. THAT would be a reason worth looking goofy as hell for.