this post was submitted on 04 Feb 2024
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256
Apple employees outnumbered customers at Vision Pro launch in San Francisco's Union Square (www.sfgate.com)
submitted 9 months ago by [email protected] to c/[email protected]
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Apple employees outnumbered customers at Vision Pro launch in San Francisco's Union Square::Apple’s new Vision Pro headset drew a sparse but eager crowd to San Francisco’s Union Square on Friday, for pickups and demos.

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[–] [email protected] 9 points 9 months ago (1 children)

They’ve sold 200k preordered as of a couple of weeks ago.

[–] [email protected] 3 points 9 months ago (2 children)

That's not very many for an Apple launch, is it?

[–] [email protected] 6 points 9 months ago

This also isn't an iPod. The audience for something like this especially at that price is still quite limited. To me it's pretty obvious that this is a peek into the future. Apple will just be one of the many companies doing glasses like this but this will be big.

[–] [email protected] 5 points 9 months ago (1 children)

Over $700 million in preorders for something that expensive is massive

[–] [email protected] 0 points 9 months ago (2 children)

I would bet that R&D for something like this must be around several billion dollars, so this is not even breaking even when you add in marketing and production costs.

[–] [email protected] 2 points 9 months ago

Right but this is preorder. How often does a preorder break even for Apple? How does this income compare to the size of normal preorders?

[–] [email protected] -1 points 9 months ago

All R&D was already done before them. So they already break even.