this post was submitted on 01 Feb 2024
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Just think about all the people that made a stink over bud light. Most of those people went back to drinking it.
...that's not even true. π€¨ The boycott holds. It was entirely too simple, to pick up a different beer instead of another. They overplayed their hand. Admittedly there's just a number of them that were not well informed enough to be effective; they switched to another piss beer owned by the same parent company (AB-InBev).
They lost a lot of money & there was even a call to hold the line until x # of months in, so the brand is not picked up for reorder, loses shelf space in retail. Modelo Especial has overtaken Bud Light as the #1 beer in America, and I don't think that's changed. Ironically Modelo is brewed, sold by AB-InBev globally...but not in the US. It's not good times for AB-InBev; they recently sold off 8 brands to a Canadian weed company.
There have been numerous attempts to woo conservatives to end the boycott. Funny ads, football player ad, manly ads with Harley Davidson & horses & American flags. But no formal apology has been issued, which is what most of the boycotters are calling for. Now they're going to the opposite extreme & giving a sponsorship to Shane Gillis, who's basically the anti-Dylan Mulvaney. So idk what'll happen to the boycott now! It'll be an interesting watch. πΏππΏ
Iβve seen people say that a lot recently but in my anecdotal experience the people that stopped drinking bud light are still headstrong about it. What are you basing that off of?
Yeah, they switched to Busch Light to stick it to the man.