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And where did the money come from in the first place? I get that advertising increases sales (literally why anyone would do samples), but it's not like that money isn't from previous sales.
Efficiency, its not a closed ecosystem. The world is not static like an econ 101 textbook question. There is so many factors like credits, seasonal pushes during peak supply, producers offers for floor space. A lot of factors go into pricing a product, the amount sampling is not really one of them, thats just to push sales and is done at a completely different level of management.