this post was submitted on 14 Dec 2023
113 points (83.8% liked)
Ask Lemmy
27240 readers
1976 users here now
A Fediverse community for open-ended, thought provoking questions
Rules: (interactive)
1) Be nice and; have fun
Doxxing, trolling, sealioning, racism, and toxicity are not welcomed in AskLemmy. Remember what your mother said: if you can't say something nice, don't say anything at all. In addition, the site-wide Lemmy.world terms of service also apply here. Please familiarize yourself with them
2) All posts must end with a '?'
This is sort of like Jeopardy. Please phrase all post titles in the form of a proper question ending with ?
3) No spam
Please do not flood the community with nonsense. Actual suspected spammers will be banned on site. No astroturfing.
4) NSFW is okay, within reason
Just remember to tag posts with either a content warning or a [NSFW] tag. Overtly sexual posts are not allowed, please direct them to either [email protected] or [email protected].
NSFW comments should be restricted to posts tagged [NSFW].
5) This is not a support community.
It is not a place for 'how do I?', type questions.
If you have any questions regarding the site itself or would like to report a community, please direct them to Lemmy.world Support or email [email protected]. For other questions check our partnered communities list, or use the search function.
6) No US Politics.
Please don't post about current US Politics. If you need to do this, try [email protected] or [email protected]
Reminder: The terms of service apply here too.
Partnered Communities:
Logo design credit goes to: tubbadu
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Now do the other generations!
I’ve done them all. It’s my job. Here are the big ones but I could go all day on demographic, psychographic, and technographic segments.
Gen-X
Are nostalgic, middle-aged, family oriented, individual, busy/stressed, and time poor. They are consumers of media and marketing in the evenings and enjoy peace of mind. They apply high value to security and protection, are customer-service centred and insist on value. They are brand loyal.
Entering peak career/positions of power, Gen-X are financially stable. They are newly empty nesters with adult children. They are homeowners with high purchase power.
Gen-X thoroughly research products, rely on businesses as providers of information, and are the highest online information seekers with moderate use of smartphones (3 hours p/day). They prefer text and email and are high social media consumers.
Boomers
Are informed shoppers and prefer reliability of products. Boomers are independent, goal/solution oriented, are value and ROl orientated, careful buyers, and confident. They are less tech savvy (slow adopters of change), and don't like or understand online trends and language. They prefer helpful and valuable content, no slang, and have a high focus on luxury. They have an attitude of 'the customer is always right’, and have a high use in their children as tech advisors. They are very brand loyal.
Boomers have a high disposable income, work hard and have an excellent work ethic. Now retired or entering retirement, they have grandchildren, are homeowners/investors with very high purchase power. Boomers are the wealthiest generation, set to bequeath $224B in the next two decades.
With a strong focus on health, Boomers spend to be comfortable, are big spenders, and prefer traditional relationships with business and necessary contact. They are high Facebook users, prefer clear and concise language, and spend 5 hours p/day on smartphones. Boomers are print and broadcast media consumers. They are traditional.
Silent Gen
Silent Gen are extremely loyal and expect loyalty in return. They are disciplined, family/community centred, prefer conformity, give and expect respect, are traditional, resilient, determined, very health conscious, and time rich.
Now Grandparents / Great Grandparents, they are retired, downsizing, and social. Silent Gen have an easy-life preference, seek value, are very frugal, and are budgeters. They are almost exclusively analogue and highly self-sacrificial.