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Gonna try to phrase this an inflammatory way:
People who like bad movies have been conditioned by consumerism to not appreciate art. They believe spectacle, humour, and a tight plot are 'good enough', and they don't value thoughtfulness, novelty, beauty, or abrasiveness nearly enough. Film is more than a way to fill time and have fun. Film is more than an explosion, a laugh, and a happy ending.
On an unrelated note: Mad Max: Fury Road is one of my favourite movies.
I explain it like this: people assume beer is one product but most economists actually study it as two distinct products: mass production beer and craft beer. They actually behave like two separate markets. People like each for very different reasons. And consumer behavior is very different around both.
That's how I feel about Film and Movies. We may watch them both on a screen, but other than that they are very different things. And you can like both! I love the MCU films. But I don't go expecting intellectual expositions.
I also love Dead Poets Society, Hidden Figures, and Argo. Let people like things. Let people like different things differently. It's OK.