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A Spanish agency became so sick of models and influencers that they created their own with AI — and she’s raking in up to $11,000 a month (fortune.com)

submitted 11 months ago by [email protected] to c/[email protected]

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A Spanish agency became so sick of models and influencers that they created their own with AI — and she’s raking in up to $11,000 a month::Founder Rubén Cruz said AI model Aitana was so convincing that a famous Latin actor asked her on a date.

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[–] [email protected] 22 points 11 months ago (4 children)

Two points:

Companies can more easily manipulate us with marketing if they can just create the perfect model.
The whole push towards diversity in advertising, particularly in body size and shape, is going to go out the window. Many people will no longer see themselves represented, which could make self esteem go down and the subsequent consequences of that.

[–] [email protected] 15 points 11 months ago

It's not like ads use real people anymore. Everything in advertisement has been highly Photoshoped for ages. I don't understand your point about representation though. It will be easier to create diverse models in all shapes and sizes.

[–] [email protected] 14 points 11 months ago (1 children)

There is no reason AIs can't generate diverse kinds of people.

[–] [email protected] 2 points 11 months ago

There are reasons why it would be better at generating some things better than others in a way that’s roughly proportional to the disparity of training data volume used in the model.

[–] [email protected] 4 points 11 months ago

Based on the information the ad services know about individual viewers, they could customize the ads using invented models that perfectly match the viewers’ ethnicity/demographics.

IMO hyper-individualized ads that are personalized would increase diversity. It’d also be a new frontier in advertising manipulation.

[–] [email protected] 3 points 11 months ago (1 children)

I could see point #2 going either way... it could actually be a good thing. If no one trusts images, then why would anyone assume they are their BMI?

[–] [email protected] 3 points 11 months ago

An influencer that is always just slightly better than you, like you in every other way, but slightly better, slightly more aspirational. Look at what you could achieve if you tried just a little bit more, worked a little bit harder, spent a little bit more money and always just out of reach, but targeted specifically at you. Fuck no, that's horrific.