this post was submitted on 24 Aug 2023
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Memes
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It's a metaphor. Hopefully this helps clarify things.
The version from David Foster Wallace’s “This is Water” commencement speech at Kenyon College:
full speech: https://www.youtube.com/watch?v=m6p9L3LK_9g
more info
https://en.wikipedia.org/wiki/Ideology
so in this sense memes are like little atoms of ideology aka "prepackaged units of interpretation that spread because of basic human motives to understand the world"