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submitted 10 months ago by [email protected] to c/[email protected]

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YouTube is increasing Premium prices in multiple countries, right after an ad-blocker crackdown | You either pay rightfully for the video content you consume, or you live with the ads.::Google is increasing the prices of YouTube Premium and YouTube Music Premium subscriptions in some regions, right after blocking ad-blockers.

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[–] [email protected] 2 points 10 months ago* (last edited 10 months ago) (2 children)

I disagree, i think they're getting a fair cut? A channel as large as LTT has stated that YouTube ads make up nearly 30% of their revenue.

30% isn't a ton, but when you consider that they can add brand deals on top of that (which they get 100% of) creators can walk away with a decent chunk. Additionally, when you look at the rev split it's actually the creator getting 55% (45% in the case of shorts). Bigger channels probably get better deals too, as is the case with Twitch as well.

IMO this all seems fair, puts a heavy reliance on Google which is a just criticism however to ignore the costs of storing immense amounts of data (500hrs of video uploaded/minute), making it available, and the infrastructure associated (bandwidth, global cdn, etc) is not

[–] [email protected] 2 points 10 months ago* (last edited 10 months ago)

Only big creators will get brand deals, that's the problem with you making assumptions based on LTT. And that's why I think people are enormous hypocrites for blocking sponsorships on smaller channels. Until we live in a socialist utopia, dealing with a 30 second ad isn't that fucking much to ask to compensate someone you just used for entertainment.

[–] [email protected] 0 points 10 months ago* (last edited 10 months ago) (1 children)

One of the most popular on the platform is by definition an outlier

[–] [email protected] 2 points 10 months ago

Did you read the rest?

Also, yes it's an outlier but the only example i have on hand of a YouTuber sharing their revenue streams so