this post was submitted on 23 Oct 2023
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Most of the world's biggest advertisers have stopped buying ads on Elon Musk's X, exclusive new data shows::Musk and X CEO Linda Yaccarino have recently stated that most of the company's top-spending advertisers from last year have returned.

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[–] [email protected] 40 points 1 year ago (7 children)

Visa, for example, spent $10 in the 12 weeks to October 6, compared to $77,500 during the same period last year, according to Sensor Tower's data.

I'm no business genius like musk, but I'm gonna take a guess that wouldn't even pay the bills for the ridiculous X sign he put on the roof and then had to take down.

[–] [email protected] 12 points 1 year ago (5 children)

Why pay the $10? If you're going to drop from 77k to 10 you might as well drop to zero, right? There must be some nuance or legalese around this that I don't understand

[–] [email protected] 10 points 1 year ago (1 children)

It's probably baked into their contract that there is a fee or other penalty for canceling. Or maybe an AI just decided $10 was slightly more optimal than 0. Or perhaps the contract period ended minutes after the billing period.

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