Technology
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How does any of this fit into the reality that you can pay $1 per 1000 captchas for a real, actual human to solve them? It seems like so much effort is put into this cat&mouse narrative with bot makers, ignoring the reality that sometimes labour is actually much cheaper.
It's about creating at least a small barrier for not-very motivated people.
If a script kiddie wants to create a couple accounts and spam a bit, paying for and integrating such a service might just discourage them from actually taking the time.
Just a small cost if you're dedicated though, for sure
Given that it gets rid of captchas, it neatly evades that issue.
Their goal wasn’t to improve bot blocking, though, but to deter real people less and bots just as much, and it seems they’ve achieved that.