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This was my hometown's team. It's super strange having it put on the map, where basically everybody knows this story, and before then nothing at all.
It's absolutely just a random investment in a potentially very lucrative industry. 21st century football is massively swayed by who can spend the most money, especially below the very top level where the money becomes too ridiculous. Wrexham had the oldest active ground in the UK and the ground itself is particularly goodnfkr the level of play. Wrexham had dropped from 3rd division to like 5th, near 6th when he bought it (I think). But Wrexham as a city isn't small, it's the largest population centre in North Wales, and before it gained city status in 2022, was a larger town than many of the cities near it. All it really needed to do well was investment, where it had the facilities to be tenfold more successful if anybody actually paid for it, it's the same for probably a dozen other teams across the UK.
But the investment worked of course, and the team has done amazingly well since then. But don't consider this anything but an investment where two celebrities used their image to aid it's success.