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YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point. (htxt.co.za)

submitted 1 week ago by [email protected] to c/[email protected]

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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] [email protected] 1 points 5 days ago (1 children)

Pretty wild seeing an ad for UL out in the wild in these comments, you an electrician?

I got my MTR in UL 508A a couple years ago

[–] [email protected] 1 points 5 days ago (1 children)

Architect, so in the neighborhood… I mostly interact with UL in the context of fire-rated assemblies, though.

[–] [email protected] 1 points 5 days ago

Ahh my context is all related to industrial electrical systems. It gets really fun when UL and NFPA 79 start to conflict with each other.