this post was submitted on 22 Feb 2025
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10 series there was backlash over them advertising an MSRP and getting reviewers to assess the cards at that value, but having "founders pricing", where the initial run of cards (that IIRC were Nvidia reference cards only) were far more than the MSRP.
20 series they ramped up prices despite small performance gains, saying that it's due to ray tracing, and that when new ray tracing games came out the difference would be incredible. Ray traced games didn't actually come out until long after, and the RT performance was straight up unplayable on any card. But enough time had went past that people couldn't return the cards by the time that was known.
30 series there was the supply issues, 3090s and 3080s melting in a few games (most prominently in New Dawn), outrageously fake MSRPs (Nvidia was actually selling the GPUs to partners for more than the MSRP!), and really bad levels of VRAM that caused issues (8GB on the 3070/3070 Ti)