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USB gets simpler with new speed-focused labeling system replacing technical jargon
(www.notebookcheck.net)
this post was submitted on 12 Jan 2025
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Yes. They broke the news on this branding guidelines change in 2022.
It's unclear why it's making the headlines again now - perhaps they started enforcing it somehow (although I'm unsure how that would even work) at the beginning of the year?