A report that dives into the good, the bad, and the distinctiveness of Brand Britain. After five changes of brand leader in eight years, not to mention all the events in between, how's the brand looking? Does ‘Britishness’ still have that distinctive edge? And, what’s the impact, if any, that Brand Britain has on British brands?

Expert information, insight and analysis brought to you by British Chamber of Commerce x Ipsos x JKR.