this post was submitted on 12 Oct 2024
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People that shop at Costco skew far wealthier than the average American. Given that only a few Costcos, in very wealthy areas, are going to have even a single bottle of $28,000 whiskey, it's entirely reasonable to expect that they're going to be able to sell it.
Sure, but in those stats we're talking households making $100-$150K a year, who are not going to drop $27K on a bottle of whiskey lol
There's a subset of drinkers that would aspire to it though - some ppl's passion is booze, and will spend the same price as a nice car on it and sip it over a decade. Whether or not it's sane is up to you though lol
If the customer base skews wealthier, you're going to have more people shopping there that are pulling in $500k+ annually, and probably a handful that are pulling in over $1M. If you only have one bottle in that price range, but you have 100 members at a given location that have enough income where that seems like a reasonable purchase, then you're probably going to be able to sell it.