this post was submitted on 30 Sep 2024
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Heck, I've heard the argument "We're in retail [or insert other fittig market segments here] and Amazon is a direct competitor. Why the heck should we give them any money or any data*?" several times from several companies.
(*Where data not necessarily only meant giving them "company data" but e.g. also metadata about usage, etc. which cannot be avoided and which might give Amazon some insights)