this post was submitted on 28 Sep 2024
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Yep, Valve also normalized microtransactions significantly through TF2.
Once again, Valve started it as something reasonable: Cosmetic options, then expanded to allow shortcutting unlocking alt weapons through $1-3 charges instead of through game progression (achievements unlocked alt weapons at first). Other companies followed suite in ever increasingly predatory ways, and Valve got worse with it too over time.
I'd say it's maybe a little more honest to say they normalized the gambling exploitation in gaming with the TF2 lootboxes.
You didn't buy cosmetics, you bought a key to open a box that might get you the cosmetic you wanted.