this post was submitted on 20 Sep 2024
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I don't think some mass "waking up" event is going to occur, but every time another headline about it shows up, it gets more difficult to ignore or not care about it. and every time someone who's on the fence about the issue will pay more attention to it, and perhaps use the offending platform less. baby steps.
besides, I wouldn't say people don't care, they do when they get offered a choice: https://arstechnica.com/gadgets/2021/05/96-of-us-users-opt-out-of-app-tracking-in-ios-14-5-analytics-find/