this post was submitted on 03 Sep 2024
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I'd be incredibly skeptical of the claim that they've never been served a cat litter ad. Everybody gets served ads that are misses. They're obviously easy to ignore which makes it difficult to recall what they were about. But I have no doubt that they would've been served cat-related ads plenty of times before. Cats are, after all, one of the most common pets.
I'm not saying they didn't get an ad for cat litter. I'm saying they probably also got ads for other random products that they didn't talk about, but they didn't pay attention to those because they weren't talking about them. It's not a valid experiment design.
I know. But we're both talking about the same thing. Everyone gets irrelevant and ostensibly novel ads all the time. Cat litter, beauty products, diapers, whatever. They just so happen to have focused their attention on cat litter when they just as easily could have focused on dozens of other products and noticed the same result. And, in truth, it's unlikely that they are actually novel, just unnoticed before.