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I tried to create a blog on substack once, I got literally zero views across a few posts. I feel like the only blogs there that get recommended are by people who are already semi-famous, suggesting the usual problem of recommendation algorithms killing entry for new creators. It also strongly encourages a paid model, you also usually have to subscribe to comment on others' posts which makes it hard to get your blog out there. I'd say it's more a publishing platform for people who are already well known than for ordinary people.